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It’s a strange new world for book publicity–budgets are shrinking, online outlets are multiplying, and self published authors are struggling to find support.

To help publishers, writers, and publicity experts connect, we will update our Best Book Publicity and Marketing Twitter Feeds directory this week. Add your favorite book marketing or publicity professional (or yourself) to the growing list.

Jun 09, 2016 5 Little Known Ways To Be Your Own Publicist. There are several free and low-cost ways to be your own publicist. Know who you are and become the face of your brand – Simon Sinek said it best.

Our feeble list IS NOT COMPREHENSIVE–yet. Add your favorite publicity professionals in the comments section–let’s connect the best writers with the best publicity and marketing experts. Thanks to Brent Yarnell for his support in making this list.


AuthorsOnTheWeb: Website design and Internet Marketing/Publicity services for authors and publishers.

Jamie Adams: Senior Publicist for Cisco Press, an imprint of Pearson Education. Public relations with technology specialty/social media.

Angela Baggetta: “Literary p.r. practitioner @ Goldberg McDuffie Communications, runner, baker, dog lover”

Claire Bamundo: I am the Director of Publicity of Stewart, Tabori & Chang a division of Abrams. Always eager to hear what food trends would make a great cookbook for us!

Danielle Barclay: Publicist with Entangled Publishing. Also offering freelance book marketing and author publicity at Barclay Publicity & Literary Promotion.

Megan Beatie: “Book publicist, mom to a toddler, wife of a reality tv producer, farmer’s daughter, long distance runner, and avid movie goer.”

Sandra Beckwith: “I publish a free book publicity e-zine and teach a 4-week book publicity course online.”

Bellevue Lit Press: The Bellevue Literary Press is an NYU-affiliated non-profit publisher in Manhattan. Check out our titles, including Paul Harding’s Pulitzer-winning ‘Tinkers’!

Adrienne Biggs: “Publicity and Events for interesting clients, especially literary; plus music, film, festivals and fairs since 1997.”

Iris Blasi: Coordinator of Digital Media for literary PR firm @HMI_PR. Formerly an editor. Forever a reader.

Andrea Bledsoe: Andrea Bledsoe, Book Publicist for Pearson (Addison-Wesley, Sams Publishing, Prentice Hall)

Katie Schroder Bond: Wife to Mr. 007. Publicity Manager to novelists @ThomasNelson. Wedding planner. Blogger for Caregiving.com. Writer, friend, practical dreamer.

Michelle Bonanno: Book publicist for Houghton Mifflin Harcourt lucky enough to work on science and mystery titles.

Lisa Jacobson Brown: I’m a publicist at Pearson Education and a confessed chocoholic. Oh…and a PROUD Butler University Alumni!

BookBuzzr: “The World’s No.1 Free Online Book Marketing Technology for Authors. Represented by Freya–Author Community Manager for BookBuzzr.”

Bookgirl96: “A bookish broad, PR superhero, mother of two, lover of sports, and wife of @Rockpappa.”

BookPRGirl: “20 years in Public Relations, Book Publishing/Entertainment; NYC & Boston”

Evan Boorstyn: Grand Central Deputy Publicity Director

Jenni Bowring: PR rep for kids’ and teens’ publisher, emphasize social & emotional health.

Hillary Buckholtz: Book and comedy publicist living down the street from Sasha and Malia. I write about 80s & early 90s pop-culture

Fauzia Burke: Founder & Prez of @fsbassociates, a PR firm promoting books and authors on the web. Speaker, consultant, brand advocate. Loving every minute of a busy life.

Kimberly Burns “Kimberly Burns Pr. Literary flack.”

Krista Reiner Carnes: Book marketer and publicist specializing in speaking campaigns that connect authors with audiences

Kathlene Carney: I provide publicity services for authors and experts, specializing in lifestyle topics. Recent broadcast tours for Paul Ehrlich, Andy Revkin, Lisa Hymas…

Cassie: “Publicist at @torbooks. Unabashed nerd.”

Liza Cassity: Book publicist. Dance enthusiast. Halloween professional. Lover of bacon.

Cave Henricks Communications: The author, the message, the power of a book. Cave Henricks Communications is a full service media relations and consulting firm for authors.

Lauren Cerand: “independent public relations representative and consultant in New York.”

Ryan Chapman: “Internet Marketing Manager at NYC publisher. The Venn diagram of literature, new media, & some cool, mind-blowing 3rd thing.”

Yen Cheong: “Assistant Director of Publicity at a large publishing house. Media junkie. Gadget freak. Runner. Author of The Book Publicity Blog.”
Katie McKee Clay: Senior Publicist for Putnam & Riverhead Books

Nick Courage: Champion of the World American Primitive Singularitarian for @PicadorUSA Tweets mainly about #books and #rockandroll

Maureen Cole: “Publicist at Portfolio, the business book imprint of Penguin Group”

Victoria Comella: “Senior Publicist with Putnam & Riverhead Books. I read a lot. You should, too.”

Albee Dalbotten: Lover of mini versions of things, coffee, and most shows on Bravo.

Danielle1028: Former Texan in NYC working in Book Publicity for William Morrow. Happy Wife. Proud Mom.

Tracey Mason Daniels: Children’s book publicist, reading fan, mom of 2, tweets on literacy, teen tween drama, media + bk news, Aspergers, digital libraries; willing to help.

Loren Dean: publishing, books, TV, weird nerdy stuff.

Selena Dehne: Book publicist at JIST, America’s Career Publisher / Freelance writer covering holiday, living & entertaining topics / Lifelong hoosier

Jennifer Deshler: Mama to one Believer in The One VP of Mktg,Kids&Gift Books @Thomas Nelson Painter/Baker/Crafty Girl Persistent Dreamer Eternal Optimist&Loyal Friend

Marisa Dobson: Living in Bklyn with my SO and two cats. Thrilled to be a publicist for @AbramsBooks! Loves: food, design, arch, fashion, pop culture.

Dee Donavanik: full time senior publicist (Planned TV Arts, Ruder Finn), part time soft to moderate rocker (@whatmddoes)

Lauren C. Donovan: “Books, shoes, carbs.”

Claudia Duncan: Wife, mother of two. All things marketing/PR for Grupo Nelson books and authors. Funny, self motivated, loving, will follow back, dreamer. Future business owner

Lauren Dwyer: Publicist @Palgrave USA

Brittany Edwards: Tiny-apartment-kitchen cook extraordinaire. I spend my spare time working cookbook publicity at Houghton Mifflin Harcourt.

Rachel Ekstrom: Book lover and publicity manager at an NYC publishing house.

Ella, EDC Creations: Internet Book Publicist, Radio Show Host and Book Coach

Sarah Evans: “[From] Sevans Strategy, a Chicago-based public relations and new media consultancy.”

Carol Fass Publicity: “a PR firm specializing in all phases of publicity and public relations related to books, authors, and publishers. Tweets by @AndreaClift.”

Feminist Press: The Feminist Press at CUNY: indie, literary, activist, artsy, hip, smart, relevant– since 1970.

Megan Fitzpatrick: “I do marketing & publicity for the amazing audiobooks our (totally fun) team at Hachette Audio produces, and I also enjoy a wonderful life out and about in NYC.”

Marika Flatt: Owns @PRbytheBook, a publicity firm. Travel writer for multiple publications.

Heather Fox: Pearson Tech Book Publicist for Imprints Addison-Wesley/Prentice Hall/SAMS/IBM Press

Katie Freeman: Books and baking, and lots of both. Publicist for @FSG_Books, formerly @pantheonbooks. Iowan New Yorker. Always in need of a new bookshelf.

F+W Media Publicity: “The Marketing Team at F+W Media bring you publicity updates about your favorite books, authors and communities within F+W Media, Inc.”

Kate Gales: Notre Dame grad, publicist @overlookpress. Love books, football, Calypso dresses, Bloomsday, Phillies, running, farmer’s markets, red wine. Opinions my own.

Gabrielle Gantz: publicist at Viking & Penguin, arts & culture blogger, lifelong nerd.

Andrew Gardner: Colored pencils and pinot grigio. APC denim and hummus platters. Tote bags and art books. Cappuccinos and Turkish textiles. The usual.

Ashleigh Gardner: “Technophile, Francophile, Bibliophile. Digital Publishing with @dundurnpress.”

Carrie Gellin: “Assistant Publicist at Sourcebooks. Publicize everything from zombies to cooking to green living – Love books and dance!”

Jim Hanas: Author of the story collection Why They Cried (Joyland eBooks/ECW Press, 2010) and social media director @sonnet_media.

Goldberg McDuffie: a specialized public relations firm that designs and executes strategic campaigns for publishers and authors.

Justin Golenbock: Senior Publicist @torbooks, epic fantasy, space opera, videogames, thundercats, Asha’man schwag, and everything else from the nerdery.

Eric Glover: Assistant Social Media Coordinator at Planned Television Arts Ruder Finn. Marist College alum. Music enthusiast. Dog lover. Droid advocate. Blogger.

Sandra Goroff: National and International Publicist and Voice Actor

Best Publicist In Los Angeles

Susannah Greenberg: “Public relations for book publishers, authors, the book industry. Publicity Chair, WNBA-NYC”.

Marty Halpern: “Wielder of Red Ink.”

Curt Harding: Literary and entertainment publicist. Father of two girls, husband to just one. Let’s talk about your project and see where we can take it!

Kelley and Hall: “Book publicity firm.”

HCCReview: We’re the HarperCollins Canada Publicity team! Info on author events, reviews and breaking news from our world.

Cave Henricks: The author, the message, the power of a book. Cave Henricks Communications is a full service media relations and consulting firm for authors.

Katy Hershberger: Book publicist, writer, and other things

Hilsinger-Mendelson: America’s preeminent, independent literary PR firm, producing an unprecedented number of bestsellers since 1977. Tweet or DM for review copies.

HMH Trade: Since 1832 acclaimed publishers of fiction, nonfiction, cookbooks, field guides, & dictionaries. Home to Roth, Tolkien, Curious George, Little Prince…& more.

Aurora Hughes: Book Publicist & Pop Culture Fiend

Jennifer Hughes: Scout Literary book publicist in Northern Virginia. Stray cat magnet.

Christine Hung: I work with books & love food in a possibly unhealthy way.

Pam Jaffee: Director of Paperback Publicity: Avon Books, HarperVoyager, Harper paperbacks. (You’ll also find me working on William Morrow titles)

Liz Johnsons: Sometimes writer, infrequent jogger, full-time marketing specialist, always loved by God.

Jason Jones: Publicist, working w/political, business, biographical & history authors & media. Husband, father of two, lover of Christ, blogger & sports junkie.

Kalenski: Book Babe Extraordinaire (mkting/PR.) Unrepentant liberal. Queen of food allergies. Her indoors. Turn ons: pro cycling, baseball, footie, politics, photography.

Dana Kaye: I’m an independent book publicist and blogger.

Heather Kirkpatrick: Marketing Coordinator at @PicadorUSA. Fiction reader, fashion enthusiast, former Californian. Fin de siecle is my favorite.

Alexandra Kirsch: Social Media Manager for @ptainteractive, a division of @ruderfinn. Michigan transplant to NY. @msuwrac alumna. Wordsmith. Foodie. Anglophile.

Elizabeth Koke: queer, femme, vegan, bleeding heart, publicist for @FeministPress

Erin Kottke: Publicity Director and tweeter for @graywolfpress. Best slow dancer in the universe.

Elaine Krackau: Literary publicist, student at Nutrition Therapy Institute, mom of 2 in Austin, TX devouring info on nutrition, food and green living in every spare moment.

Trish Lawrence: “Social media strategist for authors; chocolate addict, reader, writer.”

Shelley Lieber: Author of 4Ps to Publishing Success. Publishing visionary & strategist. Love social media & helping authors stay ahead of publishing trends.

Liza L. Lucas: “Book publicist. Southerner turned city girl. Foodie. Dance/theater/music lover.”

Jamie McDonald: “Guam born, Fordham educated, Manhattan working, Jersey City living, book publicist.”

Linda Mansfield: Owner of Restart Communications, a leading motorsports PR firm.

Russ Marshalek: “marketing. publicity. books. music. words.”

Graf-Martin Agency: Publicity, Marketing, Publishing consulting, Social media marketing, consulting

Raquel Matos: Marketing Services Supervisor for Candlewick Press

Meg McAllister: Book, consumer product & lifestyle publicist – aka another overworked, underpaid p.r. diva. All musings, rants, and points of view are mine.

Kristen McLean: I’m interested in three things: Great Design, Consumer Behavior, and the Book Industry. I’m an Idea-caster, and I work in publishing.

James Meader: Publicity Director at Picador

Sonnet Media: We build intelligent, effective, and user-friendly websites for authors, publishers, filmmakers, and cause-related organizations.

Charisse Meloto: Publicist, books, pop culture, travel, technology, food, and news enthusiast.

Kat Meyer: “Champion of storytelling in all forms + formats. Community Manager for O’Reilly’s Tools of Change. Reader advocate at #followreader”

Milesmaria: We tell your story.

Dalyn A. Miller: Dalyn Miller PR -full service lifestyle PR group specializing in food, sex, fitness, health

Tolly Moseley: I like to think I’m a sassy gay man on the inside.

Emily Nave: Marketing Specialist w/tech-publishing focus: manage Pearson User Group Program, @GITCAORG Board Member & part tree-hugger, always looking for a good read.

Stephanie Newton: Christian, Wife to @AllenTNewton, mother to @AddisonNewton & basset hound Wrigley, daughter, sister, book publicist, Chicago Cubs, Vandy, & NASCAR fan

Ann-Marie Nieves: “PR Girl. Writer. Pop Culture Enthusiast. Owner of Get Red PR, a boutique public relations firm that integrates the old with the new. We love the little guys.”

Rob Nissen: book publicist and owner of Nissen Public Relations, a book and author publicity firm specializing in business and nonfiction books.

Lindsey Nobles: Thomas Nelson, Communications Director, Native Texan Living in Tennessee, Blogger, Love Books, Movies, Music, Food, Friends, Family and Faith

Joseph Papa: Don’t call me Joe, please. I publicize books & I wrote a book about Elizabeth Taylor:

Crystal Patriarche: Sparking conversations about books & authors ~ BookSparksPR provides book publicity for authors in a variety of genres, all over the map. We love books!

Whitney Peeling: Independent publicist for books, small businesses, nonprofits.

Katy Pent: I’m a publicist 4 Discovery House; we publish authors such as Oswald Chambers, Joe Stowell, Ray Stedman.My hobbies are reading (surprise), fencing, acting

Peter Perez: chocolate, wine, baking, coffee, musical geekouts of post-punk variety, cultural subjects chats, fast walking, maturity denial, Chronicle Books

Phenix & Phenix: “We’re a full-service literary publicity firm that handles national media campaigns for authors and publishing houses.”

Emmy P: “interior design obsessed, publishing employed. the best days involve cheese.”

Planned TV Arts: Interactive arm of top book publicity firm. Dedicated to bridging the gap between author & audience. Tweets posted by @alexandrakirsch, @e_glo, and @annajko.

porchista: Social Media & Digital Marketing/PR Consultant with a passion for music, film, arts and technology!

PR By The Book: Publicity firm offering public relations campaigns and media consulting services for: authors • publishers • businesses • products.

Misa Ramirez: Author; Marketing Director-Entangled Publishing

Random Publicists: “Louise, Kate, Sue and Bethan are the Chatto & Windus, Harvill Secker, Yellow Jersey and Square Peg publicity team at Random House.”

Regnery Publishing: Publishing great conservative books since 1947. Authors include Newt Gingrich, David Limbaugh, Michelle Malkin, Erick Erickson, Dinesh D’Souza, & more!

Roxanne Rhoads: Story strumpet, tome loving tart, freelance writer, erotic romance author, book reviewer, poet, paranormal aficionado

Jennifer Richards: Crafty Bookish Baker Pop-culture junkie Gardener Lover of good music Mid-century modern

Stephanie Ridge: Literary publicist, cyclist, dog lover, foodie + wine snob

Romanelj: Grand Central Director of Publicity

Laura Ross: Communications Manager, writer, runner, avid reader, traveler, award-winning pie maker

Ruder Finn: Global PR

Paul Samuelson: “Publicist at Planned TV Arts Love kids books, YA, mystery, sci-fi, memoir and literary theory.”

Brett Sandusky: “publishing professional digital marketer strategist innovator started Publishr going to change the world”

Penny Sansevieri: “President and CEO of Author Marketing Experts”

Dave Schroeder: Christian, Husband, Father of girls, publishing explorer and marketer, quoter of random movies, history lover, golfer and rabid St. Louis Cardinals fan.

Ruth Seeley: A graduate of the ‘where’s the content?’ school of PR. Oh and I have a BA in English too. Now tweeting from Little Condo on the Prairie

Laura Sell: Senior Publicist, Duke University Press

Cynthia Shannon: “turtle lover, pigeon hater, run-not-walk through life-er. NYer forever. also, book publicist.”

Rusty Shelton: Owner of Shelton Interactive, an interactive agency for authors and publishers, active speaker & proud dad living it up in Austin.

Susannah Sieper: Marketing, design, social media for all — helping small businesses achieve success through targeted marketing.

Dana Lynn Smith: The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, blog, newsletter, and private coaching.

Scott Spiewak: PR expert, blogger, engaging conversations, delivering results and elevating brands specializing in Amazon/NY Times Bestsellers and book PR.

Matt Staggs: Book publicist, writer, gadabout. Enthusiast of pursuits obscure.

Shari Stauch: “PR/Marketer to build audiences for writers, authors, publishers.”

Shanon Stowe: Wife, Mom, and Director of Publicity for the FaithWords & Center Street imprints of Hachette Book Group

Tracy van Straaten: Children’s and YA book enthusiast, PR rep @Scholastic, fan of Chicago sports, pop culture & baking chocolate chip cookies. Opinions expressed here are my own.

Emily Sweeney: Wife, mother and book marketer who is in her sweet spot of life.

Sarah Thomas: Just a girl from TN living in the BK. Senior Publicist at @PicadorUSA by day; doing the damn thing by night.

Dorothy Thompson: CEO/Founder of Pump Up Your Book, an innovative public relations agency specializing in virtual book tours and online book promotion.

Sandy Trupp: Managing Director of Planned Tv Arts washington DC Director Political division as well.

Tim Underwood: social media, internet marketing, publicity, book marketing, tech, research ferret, business consulting

Jennifer S. Wilkov: The eHarmony for agents & authors. Prepping you & your pitch, query, docs & approach to agents so everybody wins. The Result: a great book that gets published.

Shreve Williams PR: “Shreve Williams Public Relations specializes in strategic media campaigns for books, publishers, and authors.”

Lorraine Woodcheke: I’m an adventurer, music lover, vegetarian foodie, world traveler and publicist @ChronicleBooks. And a couple other things too 🙂

Adrianna Wright: Publicist for IVP. Reader, writer, pony owner. Enjoys encouraging, laughing, creating, dancing, cooking, and other gerunds.

Dana Trombley “Online publicist for Grand Central Books, Etsy-fied crafter, music snob.”


Elly Weisenberg: Publicity Manager, Grand Central Publishing

Sarah Wilson: Marketing & PR Consultant. Former avid traveller, Wall Street banker, Peace Corps Volunteer. Mom to kids, cats & horses. SheWrites.com Preferred Provider.

YesYes Books: YesYes Books publishes poetry, prose, and greeting cards by writers and artists who make us excited for the day.

Meryl Zegarek PR: “Creating chain of avid readers & writers. I share news about books, authors, publishing, events, & occassional eclectic thoughts.”

Jessica Zimmerman: Book publicist for Center Street at HBG and #1 member of the Barefoot Contessa fan club

Kathleen Zrelak: Publicity manager @ Goldberg McDuffie Communications, wife, runner, and animal lover living in NYC.

We see hundreds of indie and self-published books every month here at City Book Review. Some authors are just testing the waters with their book; others take their publishing as a professional commitment. We get so many questions on how they can better prepare their book, sell more copies, or reach more review or publication outlets.

So we asked more than 1,000 professional publicists the most important thing they think every indie author should do when publishing a book. We were blown away with more than 100 responses in 48 hours. So here are a good selection of different ideas – from editing and cover design to marketing plans and launch parties. We have so many ideas left over that we made a bonus collection of them if you sign up on our Author Marketing email list (about once a month we send you a roundup of tips and suggestions for marketing yourself and your book) and we’ll probably make a part two of this post sometime soon. We’re also preparing a series of upcoming webinars covering many of these ideas in more depth (join the email list to get those announcements too.)

Each suggestion is organized into categories, and we also shared the publicist’s info. We hope these marketing tips for indie authors is helpful to you or other authors you know.

Tracey Daniels
Children’s Book Publicist
Media Masters Publicity
@TrayMMP

Start Thinking About Book Marketing Soon Rather Than Later

To get the most bang for your marketing-and-publicity dollars, a professional book publicist needs to start working on the promotional campaign BEFORE publication date. In order to make deadlines for the media, some require submission 3-4 months before publication. Calling a publicist after publication date to help with your title is often too late.”

[bctt tweet=”Start Thinking About #BookMarketing Soon Rather Than Later” username=”TrayMMP”]

Lisa Rodgers
Literary Agent
JABberwocky Literary Agency
@_LisaRodgers

Invest editorially in your manuscript.

Participate in writing groups, use your critique partnerships, and take the time to thoughtfully revise your work. If you have the room in your budget, you can commission manuscript critiques, ranging from developmental editing to line editing. (You don’t have to pay for editorial services in order to produce a have a good book, but it is an option.)”

[bctt tweet=”Invest editorially in your manuscript.” username=”_LisaRodgers”]

Elizabeth Singer Hunt
Published Children’s Book Author (Hachette)

Solicit feedback.

Before you move into the production of your book, you should first get feedback on your manuscript. This can either be done formally (where you solicit feedback from strangers and offer to pay them for their input) or informally (where you ask your friends, family and/ or their children to provide feedback over nibbles and refreshments). Note, you’ll need to share your manuscript ahead of time. Since some folks are reluctant to provide their true feelings, you might want to give them an anonymous questionnaire. Remember, sometimes the criticisms are hard to take, but they are important. You’ll be spending a lot of time and money developing and printing your self-published book and you want to make sure that it gets the attention that it deserves. “

[bctt tweet=”Solicit feedback on your manuscript before publishing your #book” username=”SFBookReview”]

Melinda Clayton
Publicist
Thomas-Jacob Publishing, LLC
@T_JPublishing

Let your first draft sit for awhile.

Don’t publish your first draft. Let it age for a while. Think about it, re-read it, think about it some more. Make changes and edits as needed. The biggest mistake I see self-published authors make is rushing to publication. What’s the hurry? Let it simmer a bit before clicking the button.”

[bctt tweet=”Let your first draft sit for awhile – #proauthortip” username=”T_JPublishing”]

Read your manuscript aloud.

Reading your manuscript out loud can really help you catch some of these things. I will often read a section into a Quicktime recording file, then listen back with a critical ear. Be willing to be ruthless with yourself. Rewrite or cut text as needed to make your manuscript more accessible and clear. Editing one, two, three or even four times over will be well worth the time you put into it–you’ll have a much tighter, more professional product.”

[bctt tweet=”Read your manuscript aloud. #proauthortip” username=”BrownBooks”]

Milli Brown
CEO, Brown Books Publishing Group
@BrownBooks

There’s no substitute for professional book editing.

After putting months, if not years, into a manuscript don’t leave this critically important step up to proofing software or an inexperienced editor (i.e. your daughter who recently graduated with an English degree or your best friend’s spouse who writes a nifty blog.) Having a book in the marketplace that hasn’t been edited according to Chicago Manual of Style and is riddled with grammar, punctuation and spelling errors is a red flag to book reviewers, buyers and the media and will quickly ruin an author’s credibility. “

[bctt tweet=”There’s no substitute for professional book editing. #proauthortip” username=”BrownBooks”]

Audra Jennings
Book Publicist
Litfuse Publicity Group
@audrajennings

Do NOT ever skimp on professional editing.

A professional editor is not your best friend who is a high school English teacher. You need an editor who is experienced in book publishing for both content and line edits, not just proofing. No author is so great a writer that they do not need to be edited if for no other reason than the writer knows what it is supposed to say, so therefore may not catch mistakes. What you write may make sense to you, but it may not make sense to the reader. It’s one of the first question I ask when screening queries, and it’s the first thing that turns me off when starting to read.”

[bctt tweet=”Do NOT ever skimp on professional editing. #proauthortip” username=”audrajennings”]

Be Your Own Best Publicist PDF Free Download Windows 10

Kitty Honeycutt
Book Publicist
Ravenswood Publishing
@RavenswoodPub

Don’t rely on a friend to edit your book.

Always be sure your book is professionally edited. It is important to take your time when publishing a book and be sure that it has been fully edited by a professional editor. Never rely on a friend or family member to edit your book. You always want to go with the best editor you can find or afford. Remember, a book is like a pearl. No matter how long it takes to cultivate, you want it to be the very best pearl created. This is the only true way to get noticed.”

[bctt tweet=”Don’t rely on a friend to edit your book. #proauthortip” username=”RavenswoodPub”]

Your book title is everything. Well, maybe not everything. But it’s really important.

Spend (almost) more time on your title than your book.

Titles are headlines. Almost spend more time on your title than on your book. Headlines can grab attention. How-to’s work; short, snappy main title/headline with a provoking secondary headline/title work. You care about your book but nobody else does. Write a headline that MAKES them interested. Than back it up with a solid book that delivers.”

[bctt tweet=”Spend (almost) more time on your title than your book. #proauthortip” username=”mrfire”]

Lacy Compton
Senior Editor
Prufrock Press Inc.
@prufrockpress

Do your homework before finalizing your title

Titling is key. This is especially true for nonfiction. I’ve seen many self-published books with titles that might have seemed cute or catchy to an author (or relate to a motif the author’s using), but tell the reader absolutely nothing about the content. When picking a title, do your homework. Go through the competitive titles for your book. Why do you think one sells more than another? What stands out about the title? What keywords does it use that also describe your book? How can you make your title stronger so that readers buy your book over another on a similar topic? Focus on content, not cleverness. Titles can make a first impression as strongly as a cover. Do yourself a favor and make it a good one.”

[bctt tweet=”Do your homework before finalizing your title” username=”prufrockpress”]

Jeremy Soldevilla
Founder
Christopher Matthews Publishing
@MontanaYank

Use NetGalley for early buzz

Submit your ebook to NetGalley.com at least 6 weeks before your publication date because they reach thousands of bloggers, media book reviewers and others who use NetGalley as a resource for finding new books to review.”

[bctt tweet=”Use NetGalley for early buzz #proauthortip” username=”MontanaYank”]

Brooke Warner
Publisher
She Writes Press
@brooke_warner

Seek advice from industry pros

Seek advice from people with industry experience before you publish. If you don’t have money to spend, go to your librarian, or to your local bookseller and show them your cover and interior. Industry people will tell you if a book “looks” self-published, a judgment you want to avoid even as you embrace indie authorship. Traditional publishing is the gold standard to which all indie authors must aspire, and people who work around books can give you pointers or tell you if you’re on the right track or not. If you can afford it, consider hiring a coach or paying an expert for a single consult. Level the playing field for indie authors starts with publishing well.”

[bctt tweet=”Seek advice from industry pros #proauthortip” username=”brooke_warner”]

Get your book reviewed

City Book Review (publishers of San Francisco, Manhattan, and Seattle Book Reviews and Kids’ BookBuzz) have been professionally reviewing books since 2008. A well-respected outlet for reviews and author services.

Don’t be afraid of white space.

Margins, leading, and kerning all help to make a book more visually appealing and reduce the strain on the reader’s eye. White space between sections is like a breath that allows the reader a moment before the next section begins. What is not on the page can be as important as what is on the page.”

[bctt tweet=”Don’t be afraid of white space #proauthortip” username=”Pelekinetic”]

Your cover sells your book.

You can’t judge a book by its cover but you can SELL a book by its cover. Create one that grabs attention, stands out from the crowd, and also stays true to the content of the book.”

[bctt tweet=”Your cover sells your book. #proauthortip” username=”mrfire”]

Kathleen Glosan
Production Manager
Cartoon Books
@jeffsmithsbone

Make sure your book is polished and attractive

Making sure your finished product is polished and attractive to publishers, book buyers and consumers! If you’re trying to self-publish enlist the help of friends to be your editors: check proofreading, grammar, correct citations. Is the topic of your book interesting. Make sure the cover art is attractive, the title engaging, the quality of paper stock has a nice feel/weight to it. Ask for honest opinions and go over your book two dozen times if need be so that the final product is as picture perfect as possible! You get one chance to make a lasting first impression. If the cover, title and overall look of your package is engaging enough, you just might make the cut!”

[bctt tweet=”Make sure your book is polished and attractive” username=”jeffsmithsbone”]

Need a designer?

With more than 9 years of experience in the book industry, we know how to design covers that sell. Hire us to either redesign or design your book cover.

Jessica Glenn
Book Publicist
MindBuck Media
@mindbuckmedia

Price your fiction ebooks at $2.99

Price your fiction ebooks at $2.99. You have no overhead and as a self-pubbed author, you won’t be making money based on the dollar/book value, you will make money on the volume of total sales. Take advantage of free days and promos and periodically price your book at .99. Having worked as a book publicist for Amazon Publishing, I am certain that small releases have the best odds at the lowest price point. A last note: some authors worry that a low price point will cheapen the reputation of their book, particularly in paper sales, but to a certain extent the opposite is true. Nothing is more obviously print on demand than a paperback selling for $25.”

[bctt tweet=”Price your fiction ebooks at $2.99 #proauthortip” username=”mindbuckmedia”]

Shalyn Sattler
Director of Trade Marketing
@BarbourBuzz

Offer your book for free for promotions

I recommend offering the eBook edition of your book for free (or a dollar or two) for a period of time on Amazon and the other major book e-tailer sites. As an unknown author, there is a lot of risk involved for the reader. They do not want to invest money to take a chance on a book that might not end up to be good. Offering it for free eliminates that risk and gives more people the opportunity to read your book, tell others, and hopefully post a review. Be sure to tell eBook specials sites about your sale so that they can list it online. There are many, many sites/blogs/social media accounts like this online (Google it) and most of them will not charge you. The only place I would highly recommend that you spend money to promote your eBook special with is BookBub (www.bookbub.com). They are highly selective in what specials they will promote in their e-newsletters, but if your book is chosen, your eBook sale will get a ton of exposure and it will be worth the cost of advertising.”

[bctt tweet=”Offer your book for free for promotions #proauthortips” username=”BarbourBuzz”]

David Ivester
Marketing & Publicity Director
Author Guide
@Author_Guide

Celebrate launch day with an event

Be Your Own Best Publicist PDF Free Download books

Call it a tip or call it advice, but when you self-publish you may enjoy a nice launch day if you have secured a venue and invited friends, friends of friends, and family, and they buy your book. What happens on day two? You see, your book is like your child. You don’t just give him or her attention for a day or two, and then start working on the next child. When you are a self-published author, you absolutely must build momentum from day one. Your launch may be over, but that is just the beginning. If you want your book to be successful, you can never stop feeding the marketing monster. Think of your newly launched book as an infant. You feed it, bathe it, clothe it, send it to school, teach him or her to ride a bicycle, and on and on the nurturing goes. Well before your book is released, become a Goodreads author, create your Amazon profile, commit to blogging about things that interest you. Do the same with social media. List author in your profile, but NEVER beg people to buy your book. Let them ask you about your writing. Then all holds are barred. You can talk to them about your kid…um…book to your heart’s content. Just be careful, and play it humbly. There is nothing worse than a parent who never stops talking about how perfect little Johnny is.”

[bctt tweet=”Celebrate launch day with an event #proauthortip” username=”Author_Guide”]

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Leah Angstman
Editor-in-Chief and Director of Publicity
Alternating Current Press
@altcurrent

Find your theme and be unique

Find your theme. Then create something unique within that theme. If you are writing about food, add recipes; make pot holders and recipe cards for a special package. Writing about post-apocalypse? Create small pieces of steampunk art from found junkyard objects and tie them to the threads of handmade bookmarks. Writing a YA about outer space? Have a space-themed book launch with rocket cookies, astronaut ice cream, and a scientist-magician hired to do parlor tricks. Do a reading at a NASA-type location. People remember themes, and they will forever tie that feeling to your book; when someone mentions “space” in a future conversation, your book will come to mind, and you’ll gain more readers through word of mouth.”

[bctt tweet=”Find your theme and be unique” username=”altcurrent”]

Kathlene Carney
Founder
Carney & Associates
@KathleneCarney

Be the expert on your topic

When it comes to print and digital media, be sure to go after non-bookpage coverage and instead of pitching the book, pitch yourself as an expert on your topic. Create compelling pitches tied to current events and position yourself as the expert. Explain why you’re the perfect source for the story, and then mention you’ve also written a book on the subject.”

[bctt tweet=”Be the expert on your topic #proauthortip” username=”KathleneCarney”]

David Johnson
CEO of Strategic Vision PR Group PR Professional
Strategic Vision PR Group
@DavidJohnsonSV

Tie your book subject into current media.

One of the best things an author can do to market their book and generate publicity for it, particularly if it is self-published, is to tie the book into something in the news. For example if you wrote a book on dieting or healthy eating, tie it into such ideas as healthy holiday eating tips or eating healthy for the summer. Reporters are looking for sources who have authored a book so to get noticed, tie your book into a news item and let the reporters know why you would be a good source for them to quote and mention your book.”

[bctt tweet=”Tie your book subject into current media #proauthortip” username=”DavidJohnsonSV”]

Cassie McGinty
Senior Publicist
Disney Worldwide
@CassieMcGinty

Start marketing months in advance of your release.

Publicists at publishing houses begin sending out advanced reading copies and pitching trade, radio, TV, blog, online, and print outlets anywhere from 4-6 months before a book’s release date. Do you feel comfortable pitching yourself to outlets that regularly cover books in your age range/genre? Do you have the time to research the appropriate media contacts, and hunt down their email addresses? If not, consider getting a freelance publicist. The benefit of having a freelance publicist is that they already have the contacts at the local, regional, and national level, and they also have experience creating a press release. They will know what types of pitches work for each outlet, and know when checking in with an outlet is appropriate. Hiring a freelance publicist can make the publicity process much smoother.”

[bctt tweet=”Start marketing months in advance of your release #proauthortip” username=”CassieMcGinty”]

Rachel M. Anderson
Marketing & PR Consultant/Publicist
RMA Publicity
@RMAPublicity

Prepare regular press releases.

Prepare regular press releases and distribute them to the media, or hire a publicist to handle this task for you. The reason for doing this is to keep your name top of mind for the media. Also, when you see a story in the news that you would like to comment on, don’t just think about it, do it! Those authors who send out regular press releases and make themselves available for interviews are more likely to become sources for reporters than those who don’t. The release of your book should mark the first time you reach out to the media, not the last.”

[bctt tweet=”Prepare regular press releases #proauthortip” username=”RMAPublicity”]

Dayna Anderson
Publisher
Amberjack Publishing
@amberjackpub

Own your name on social media

Take the time to ensure your social media handles and domain name match. You won’t build an effective author brand if your Facebook page is “HorrorWriter666” and your website is named “myadventuresinwriting.com.”

[bctt tweet=”Own your name on social media #proauthortip” username=”amberjackpub”]

Ross Rojek
Editor-in-Chief
City Book Review
@sacbookreviewer

Automate your social media.

Automate your social media using tools like Buffer and Quuu. First sign up for a free account with Buffer, and add your social media accounts/pages (Twitter, Facebook, Google+, Linkedin – you do have profiles with all of these, right?). Once you’re done, sign up for a free account at Quuu and add a couple of content categories you’d like to share with your followers. They have a lot– from social media to literature to creative writing. Once you’ve set this up, Quuu will send out regular hand-curated content to your followers one or two times a day, without you ever having to think about it. It’s a great way to stay “active” on social media, even when you don’t have anything personal to say. And it gains you followers, little by little.

[bctt tweet=”Automate your social media #proauthortip” username=”SacBookReviewer”]

Take advantage of social media.

Make sure you have a Facebook author or book page and promote it on social media. Facebook, Twitter, LinkedIn, Google+, Pinterest. These platforms are all vital in getting the word out about your book. Consider Facebook ads—for as little as $5, you can boost a post for your target audience to read.”

[bctt tweet=”Take advantage of social media #proauthortip” username=”ErinFJay”]

Andrea Burnett
Lifestyle Publicist
Andrea Burnett PR
@aburnettpr

Make sure your social media is up and running

Before you even think about publishing a book, be sure to have your social media accounts up and running and be very thoughtful, authentic and strategic about your social media voice. Most media outlets won’t even look at a book for review or feature until they’ve explored more about the author and taken a look at their social media profiles. The owness of most media outlet editors is to increase their own outlet’s social media numbers and engage with their readers online, so they’re always looking for authors and experts who already have a built in following. The more polished and professional you look and the higher your numbers are, the better. And be sure to have an author page on amazon and a book/author website that is well designed.”

[bctt tweet=”Make sure your social media is up and running” username=”aburnettpr”]

Be consistent in your social media

Pick the type of social media that works best for you and your audience and stick with it! Uneven or inconsistent social media presence is worse than having nothing at all. Also, you don’t need to be a pro at all of them. Pick one and make it really robust.”

[bctt tweet=”Be consistent in your social media #authorprotip” username=”ardyceelaine”]

Put out a 100% top notch professional product

If you want to be treated as a professional, then you need to look like one. Put out a 100% top notch professional product (your book). Everything needs to be professionally presented, your cover, content, website, product page, social media etc. If you aren’t technical enough to do those things, then hire someone to do them for you. One of the first things a top publisher or agent interested in you will do is check you out online, and you might not even know its happening so be prepared by putting forth the highest level of professionalism possible.”

[bctt tweet=”Put out a 100% top notch professional product” username=”drcpromo”]

Let us do the driving!

If you don’t have the time or inclination to learn the social media tactics that actually work, then hire City Book Review to do all of that for you – from setting up your accounts, creating the graphics for them, to making your posts.

Jeremy Soldevilla
Founder & Writer
Christopher Matthews Publishing
@MontanaYank

Don’t give up.

Richard Bach said: “A professional writer is an amateur who didn’t quit.”

[bctt tweet=”Don’t give up. #proauthortip” username=”MontanaYank”]

David Ivester
Marketing & Publicity Director
Author Guide
@Author_Guide

Commit to your book, follow through on publicity

My biggest tip to a self-published author is commit to your book. Follow through on publicity and marketing, and keep it going. Your launch is just the beginning, and you absolutely must continue marketing your book to build your brand. With the advent of e-books, there is no longer something called a “backlist.” Finally, knowledge of your book grows as long as you nurture it. Never get discouraged, and never give up.”

[bctt tweet=”Commit to your book, follow through on publicity #proauthortip” username=”Author_Guide”]