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Knock: noun a sharp blow: rap, hit. A severe misfortune or hardship. Setback, reversal. Knock meaning: 1. To repeatedly hit something, producing a noise: 2. If an engine is knocking, it is producing a. Download Knock Em Dead 2017 The Ultimate Job Search Guide New York Times bestseller Martin Yate has helped millions of people turn their lives around by finding great jobs and managing their career progress. Knock 'em Dead 2017 by Yate, Martin (ebook) Read Online Knock Em Dead 2017 and Download Knock Em Page 11/25.
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Past participle: knocked
|I am knocking|
|you are knocking|
|he/she/it is knocking|
|we are knocking|
|you are knocking|
|they are knocking|
|I have knocked|
|you have knocked|
|he/she/it has knocked|
|we have knocked|
|you have knocked|
|they have knocked|
|I was knocking|
|you were knocking|
|he/she/it was knocking|
|we were knocking|
|you were knocking|
|they were knocking|
|I had knocked|
|you had knocked|
|he/she/it had knocked|
|we had knocked|
|you had knocked|
|they had knocked|
|I will knock|
|you will knock|
|he/she/it will knock|
|we will knock|
|you will knock|
|they will knock|
|I will have knocked|
|you will have knocked|
|he/she/it will have knocked|
|we will have knocked|
|you will have knocked|
|they will have knocked|
|I will be knocking|
|you will be knocking|
|he/she/it will be knocking|
|we will be knocking|
|you will be knocking|
|they will be knocking|
|Present Perfect Continuous|
|I have been knocking|
|you have been knocking|
|he/she/it has been knocking|
|we have been knocking|
|you have been knocking|
|they have been knocking|
|Future Perfect Continuous|
|I will have been knocking|
|you will have been knocking|
|he/she/it will have been knocking|
|we will have been knocking|
|you will have been knocking|
|they will have been knocking|
|Past Perfect Continuous|
|I had been knocking|
|you had been knocking|
|he/she/it had been knocking|
|we had been knocking|
|you had been knocking|
|they had been knocking|
|I would knock|
|you would knock|
|he/she/it would knock|
|we would knock|
|you would knock|
|they would knock|
|I would have knocked|
|you would have knocked|
|he/she/it would have knocked|
|we would have knocked|
|you would have knocked|
|they would have knocked|
|Noun||1.||knock - the sound of knocking (as on a door or in an engine or bearing); 'the knocking grew louder'|
sound - the sudden occurrence of an audible event; 'the sound awakened them'
|2.||knock - negative criticism|
criticism, critique - a serious examination and judgment of something; 'constructive criticism is always appreciated'
|3.||knock - a vigorous blow; 'the sudden knock floored him'; 'he took a bash right in his face'; 'he got a bang on the head'|
blow, bump - an impact (as from a collision); 'the bump threw him off the bicycle'
|4.||knock - a bad experience; 'the school of hard knocks'|
misfortune, bad luck - unnecessary and unforeseen trouble resulting from an unfortunate event
|5.||knock - the act of hitting vigorously; 'he gave the table a whack'|
blow - a powerful stroke with the fist or a weapon; 'a blow on the head'
|Verb||1.||knock - deliver a sharp blow or push :'He knocked the glass clear across the room'|
strike - deliver a sharp blow, as with the hand, fist, or weapon; 'The teacher struck the child'; 'the opponent refused to strike'; 'The boxer struck the attacker dead'
coldcock, floor, knock down, deck, dump - knock down with force; 'He decked his opponent'
kayo, knock cold, knock out - knock unconscious or senseless; 'the boxing champion knocked out his opponent in a few seconds'
tip over, tump over, bowl over, knock over, overturn, turn over, upset - cause to overturn from an upright or normal position; 'The cat knocked over the flower vase'; 'the clumsy customer turned over the vase'; 'he tumped over his beer'
|2.||knock - rap with the knuckles; 'knock on the door'|
knap, rap - strike sharply; 'rap him on the knuckles'
|3.||knock - knock against with force or violence; 'My car bumped into the tree'|
collide with, impinge on, hit, run into, strike - hit against; come into sudden contact with; 'The car hit a tree'; 'He struck the table with his elbow'
bump into, jar against, knock against, run into, butt against - collide violently with an obstacle; 'I ran into the telephone pole'
batter, buffet, knock about - strike against forcefully; 'Winds buffeted the tent'
|4.||knock - make light, repeated taps on a surface; 'he was tapping his fingers on the table impatiently'|
sound, go - make a certain noise or sound; 'She went `Mmmmm'; 'The gun went `bang'
|5.||knock - sound like a car engine that is firing too early; 'the car pinged when I put in low-octane gasoline'; 'The car pinked when the ignition was too far retarded'|
sound, go - make a certain noise or sound; 'She went `Mmmmm'; 'The gun went `bang'
|6.||knock - find fault with; express criticism of; point out real or perceived flaws; 'The paper criticized the new movie'; 'Don't knock the food--it's free'|
censure, reprimand, criminate - rebuke formally
savage, pillory, crucify, blast - criticize harshly or violently; 'The press savaged the new President'; 'The critics crucified the author for plagiarizing a famous passage'
reprove, admonish - take to task; 'He admonished the child for his bad behavior'
call on the carpet, chew out, chew up, chide, dress down, have words, bawl out, berate, rebuke, reproof, scold, take to task, call down, lambast, lambaste, lecture, reprimand, remonstrate, trounce, jaw, rag - censure severely or angrily; 'The mother scolded the child for entering a stranger's car'; 'The deputy ragged the Prime Minister'; 'The customer dressed down the waiter for bringing cold soup'
deplore - express strong disapproval of; 'We deplore the government's treatment of political prisoners'
belabor, belabour - attack verbally with harsh criticism; 'She was belabored by her fellow students'
come down - criticize or reprimand harshly; 'The critics came down hard on the new play'
denounce - speak out against; 'He denounced the Nazis'
find fault, blame, pick - harass with constant criticism; 'Don't always pick on your little brother'
disparage, belittle, pick at - express a negative opinion of; 'She disparaged her student's efforts'
nitpick - be overly critical; criticize minor details
lash out, attack, snipe, assail, assault, round - attack in speech or writing; 'The editors of the left-leaning paper attacked the new House Speaker'
comment, point out, remark, notice - make or write a comment on; 'he commented the paper of his colleague'
harsh on - criticize harshly; 'the teacher keeps harshing on the same kid'
knockverb1. To deliver a powerful blow to suddenly and sharply:
knock about or around
1. To be rough or brutal with:
knock down1. To cause to fall, as from a shot or blow:
knock off1. Informal. To take away (a quantity) from another quantity:
knock out1. To render powerless or motionless, as by inflicting severe injury:
knock overTo turn or cause to turn from a vertical or horizontal position:
a knock on the head → un golpeen lacabeza
there was a knock at the door →
his pride took a knock → su orgullosufrió un golpe
the team took a hard knock yesterday → ayer el equiporecibió un rudogolpe
he has had plenty of hard knocks → ha recibido muchos y durosgolpesen lavida
to knock a hole in sth → hacerorabrir un agujero en algo
to knock a nail into sth → clavar un clavo en algo
to knock sb on the head → golpear a algn en lacabeza
to knock one's head on/against sth (by accident) → dar con la cabeza contra algo; (deliberately) → darcabezazos contra algo
I knocked my elbow on or against the table → me di (un golpe) en elcodo con la mesa
to knock sb to the ground → tirarorechar a algn al suelo
to knock sb unconscious or out or cold → dejar a algn sin sentido
to knock sth to the floor → dar con algo en elsuelo
he knocked the knife out of her hand → le quitó el cuchillode lamano de un golpe
I knocked the ball into the water → tiré la pelota al agua
to knock the bottom out of sth [+ box] → desfondar algo (fig) [+ argument] → dejar algo sin fundamentos
to knock sth on the head (Brit) (= put paid to) [+ idea] → echar algo por tierra
to knock some sense into sb → hacerentrar enrazón a algn
to knock sb sideways → dejar depiedraorpatidifuso a algn
to knock spots off sb → dar mil vueltas a algn
'knock before entering' →
he knocked at the door/on the table → llamóa lapuerta/dio un golpeen lamesa
poverty was knocking at his door → la pobrezallamaba a su puerta
I can't give a job to everyone who comes knocking on my door → no puedo dartrabajo a todos los quevienen pidiéndomelo or que llaman a mi puerta
to knock against sth → chocarordar conor contra algo
the place was badly knocked about → el lugarsufriógrandesestragos
the car was rather knocked about → el coche estaba en bastante mal estado
he's knocking about somewhere → anda por algún lado
she knocks around with a bad crowd → anda con malascompañías
he can certainly knock them back → sabe darle al trago
the smell knocks you back → el olorechapara atrás
I knocked him down to £20 → conseguí que me rebajara el precio a 20 libras
to knock three seconds off the record → mejorar el récord en tres segundos
I knock off for lunch at one → dejo el trabajoa la una para (salir a) comer
she's knocking on for 60 → va para los 60
I ought to knock your heads together! → ¡os deberíadar una buenapaliza!
he was knocked up for a month → estuvo enfermo durante un mes
She must have knocked the picture when she went out → Elle a dû cogner le tableau en sortant., Elle a dû heurter le tableau en sortant.
to knock one's head → se cogner la tête
He knocked his head getting out of the car → Il s'est cogné la tête en sortantde lavoiture.
to knock one's head on sth → se cogner la tête contre qch
Don't knock your head on the beam → Ne vous cognez pas la tête contre la poutre.
He knocked the drink out of my hand → Il heurta mon verre et le fittomber de ma main.
to knock sb unconscious (= knock out) → mettre qn KO
to be knocked unconscious → perdreconscience après un choc
to knock sb to the ground [blow, blast] → jeter qn à terre
The force of the blast had knocked me to the ground → La force de ladéflagration m'avait jeté à terre.
Dad knocked him to the floor → Papa le jeta à terre.
to knock a nail into sth → enfoncer un clou dans qch
to knock some sense into sb → apprendre à qn à vivre
Bring the boy to me, I'll soon knock some sense into him → Amène-le moi ce garçon, je m'en vais lui apprendre àvivre.
It's a good job, don't knock it → C'est du bon travail, ne le dénigrez pas., C'est du bon travail, ne noircissez pas le tableau.
to knock at the door → frapper à la porte
Someone's knocking at the door → Quelqu'un frappeà laporte.
to knock on sth [+ door, window] → frapper à qch; [+ table, desk] → taper sur qch
At a quarter to four someone knocked on the window → À quatreheures moins le quart, quelqu'un frappaà lafenêtre.
There was a knock at the door → On frappaà laporte., On entenditfrapperà laporte.
He did not like to think she might be knocked about → Il n'aimait pas penser qu'on puisse taper sur elle., Il n'aimait pas penser qu'on puisse lui taperdessus.
knock about with sb → traîner avec qn
He used to knock me around a bit → Il lui arrivait de me taperdessus un petit peu.
knock around with sb → traîner avec qnvt sep
He was knocking back the vodka as if it was lemonade → Il descendait la vodkacomme si c'était de lalimonade.
She was knocked down by a car → Elle a étérenversée par une voiture.
What time do you knock off? → À quelle heure tu quittes ?
He has knocked 10 seconds off the world record → Il a amélioré le recorddu monde de dix secondes.
to knock off £10, to knock £10 off the price → baisser le prix de dix livres, faire une remise de 10 livres
They knocked out the watchman → Ils ont assommé le gardien.
They were knocked out early in the tournament → Ils ont étééliminéstôtdans letournoi.vt
The four tiny bedrooms were knocked through → On abattit les cloisons des quatre petiteschambres.
Can you knock up 400 words for us? → Tu peux nous pondre 400 mots?
to knock a nail into sth → conficcare un chiodo in qc
to knock sb on the head → colpire qn in oralla testa
to knock one's head on/against sth → battereorsbattere la testa su/contro qc
to knock sb unconscious or out or cold → tramortire qn
to knock the bottom out of sth (box) → sfondare qc (fig) (argument) → demolire qc
he knocked the knife out of her hand → con un colpo le ha fattocadere il coltello di mano
to knock spots off sb/sth (fig) (fam) → dare dei punti a qn/qc
to knock sb sideways or for six (fig) (fam) → lasciare qn di stucco
to knock some sense into sb (fam) → far entrareun po' dibuonsensoin testa a qn
he knocked at or on the door → ha bussatoalla porta
his knees were knocking → gli tremavano le ginocchia
there was a knock at the door → hanno bussatoalla porta
I heard a knock → ho sentitobussare
his pride took a knock → il suoorgoglio ha subito un durocolpo
you could have knocked me down with a feather! → mi sono cadute le braccia!
to knock out one's pipe → svuotare la pipa
Knock ' Em Dead 2013 Pdf Free Download Torrentknock off
knock→ خَبْطَةٌ, يَخْبِطُ úder, udeřit bank, bankeStoß, stoßenβαράω, χτύποςdar un golpe, darse un golpe, golpe koputtaa, koputuscoup, frapper kucanje, kucatibussare, colpo たたく, たたくこと 노크, 두드리다klop, kloppenbanke, banking
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About Martin Yate, CPC “The best book on job hunting.”New York Times bestseller Martin Yate is the author of Knock Em Dead- The Ultimate Job Search Guide, now going into its 27th edition. It is thekeystone of a 14 book series, with each book addressing a differentaspect of job search and modern career management. Collectivelypublished in some 63 foreign language editions, the Knock Em Deadway is unique in its scope and global acceptance in industrializednations.With new books and editions added constantly over the last twenty-five “Some great advice canyears, Mr. Yate’s body of work has gradually evolved into a carefully be found in Martinintegrated strategy for navigating the twists and turns of a half-century Yate’s Knock ‘emworklife. The Knock Em Dead philosophy offers a practical methodology Dead...”for achieving professional success, personal fulfillment and financialstability in an uncertain world.He has been in career management for thirty-five year years, including “Comprehensive, fast-success as an international technology headhunter, as Director of paced, upbeat style”Human Resources for the technology division of a public company inSilicon Valley, and as Director of Training and Development for a multi-national employment services company.He has spent twenty-five years on the international lecture circuit “One of the mostcoaching corporate recruiters, headhunters, hiring managers, job admired authors in thehunters, career coaches and resume writers on four continents. This isa travel schedule that he is thankfully retiring, thanks to the wonders of career space.”webcasts and distance learning technology.Martin has devoted his life to learning what it takes to achieve a “Classic…”successful professional life. Yet despite encyclopedic knowledge,success and public acclaim, you’ll find Martin to be warm, witty and “Nineteen editions sayssomeone who genuinely cares about helping you gain control of your something aboutcareer and change the trajectory of your life. He is considered by many quality.”to be the world’s thought leader on career management and job searchissues. Martin Yate CPC “The first, middle, and last word for job seekers....”
KNOCK ’EM DEAD RESUME TEMPLATES Standout advice from America’s leading job authority Martin Yate, CPC New York Times bestselling author Savannah, Georgia
Copyright © 2014, 2010, 2008, 2006, 2004, 2002, 2001, 1998, 1995, 1992 by Martin Yate CPC All rights reserved. This book, or parts thereof, may not be reproduced in any form without permission from the publisher; exceptions are made for brief excerpts used in published reviews. Published by Jumping Dude Media 5501 Abercorn Street Suite C 103 Savannah, GA. U.S.A. www.knockemdead.com PDF ISBN 10: 0-9797146-5-6 PDF ISBN 13: 978-0-9797146-5-8 EPUB ISBN: 10: 0-9912704-2-8 EPUB ISBN 13: 978-0-9912704-2-2 Many of the designations used by manufacturers and sellers to distinguish their product are claimed as trademarks. Where those designations appear in this book and JumpingDudeMedia was aware of a trademark claim, the designations have been printed with initial capital letters. Library of Congress Cataloging-in-Publication Data is available from the publisher.This publication is designed to provide accurate and authoritative informationwithregard to the subject matter covered. It is sold with the understanding that thepublisher is not engaged in rendering legal, accounting, or other professionaladvice. If legal advice or other expert assistance is required, the services of acompetent professional person should be sought. —From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations
Where Are My Resume Templates?As usual, Knock 'Em Dead leads the pack when it comes to resumes, job search and careerplanning, and the same is true when it comes to e-books.Knock ‘Em Dead Resume Templates comes enriched with audio and with over 100 MSWord resume templates ready-to-use. To be frank, it is the most technologically advancedresume book ever published.Unfortunately, not all e-book sellers as they exist today are ready to embrace an e-book soenriched. Most are currently only capable of delivering the PDF portion of the package anddon’t accommodate the folder containing the hundreds of resume templates included in yourpackage.Each Knock ‘Em Dead Resume Templates e-book comes with its own personalized code thatwill allow you to download your templates immediately and at no cost.To access the MS Word resume templates that come with Knock 'Em Dead ResumeTemplates, click here or go to http://www.knockemdead.com/ResumeTemplates and use thepassword Martin_Yate_Templates. If you have to access the Internet through anotherdevice in order to download your MS Word resume templates, be sure to type both the URLand the password exactly as they appear on this page.
Praise from Job Seekers for theKnock ’em Dead Books“I was sending out hordes of resumes and company. The entire job search took onlyhardly getting a nibble—and I have top- five weeks.”notch skills and experience in my field. Iwasn’t prepared for this tough job market. —J.V., Dayton, OhioWhen I read your book, however, Iimmediately began applying some of your “My son called me from college last night,techniques. My few nibbles increased to so desperate to help a friend on her firstmany job interviews I could hardly keep up interview. My advice? Tell her to dropwith them!” everything and head to the nearest bookstore to get Knock ’em Dead. The book is a —C.S., Chicago, Illinois godsend and helped me obtain the job of my dreams eight years ago. It is by far the best“Every time I’ve used your book, I’ve gotten book on interviewing out there. I highlyan offer! This book is incredible. Thanks for recommend it to everyone I know who askspublishing such a great tool.” me for help. As a Director of HR now, I know. No one should go to an interview —W.Z., Columbia, Maryland without reading, re-reading, and re-re- reading this informative, absorbing,“I read and used your book, Resumes That tremendously helpful book. It is utterlyKnock ’em Dead, as I searched for a job. I amazing. Thank you!”was called for an interview and was upagainst ten applicants. To make a long story —S.D., Philadelphia, Pennsylvaniashort, I interviewed on Monday morning,and by Monday afternoon knew I had the “I am very grateful for your Knock ’emjob.” Dead series. I have read the trio and adopted the methods. In the end, I got a dream job —E.H. (no address given) with a salary that is almost double of my previous! By adopting your methods, I got“I’ve used Knock ’em Dead since 1994 four job offers and had a hard timewhen I graduated. It’s the reason I’ve made deciding!”it to VP—thank you!” —C.Y., Singapore —P.L., Norfolk, Virginia “I re-jigged my resume exactly as you“After reading your book, Resumes That outlined in your book and one employerKnock ‘em Dead, I rewrote my resume and said, ‘You can tell this person has a real lovemailed it to about eight companies. The of PR from his resume.’ Within three weeksresults were beyond belief. I was employed I had three job offers and was able to pickby one of the companies that got my new and choose the perfect job for myself.”resume, and received offers of employmentor requests for interviews from every —M.W., Detroit, Michigan
“Your book is simply fantastic. This one “I just finished writing the letter I havebook improved my yearly income by several dreamed of writing for three years: my letterthousand dollars, and my future income by of resignation from the Company from Hell.untold amounts. Your work has made my Thanks to you and the book Knock ’emfamily and myself very happy.” Dead, I have been offered and have accepted an excellent position with a major —M.Z., St. Clair Shores, Michigan international service corporation.”“I cannot tell you what a fabulous response I —C.C., Atlanta, Georgiahave been getting due to the techniques youdescribe in your books. Besides giving me “After having seen you on television, Ithe tools I needed to ‘get my foot in the decided to order the Knock ’em Dead books.door,’ they gave me confidence. I never Your insights into selling myself helped methought I could secure an excellent position find opportunities in my field that would notwithin a month!” have been attainable otherwise.” —B.G., Mountainview, California —E.M., Short Hills, New Jersey“My job search began a few months ago “I just received the offer of my dreams withwhen I found out that I would be laid off an outstanding company. Thank you forbecause of a corporate buyout. By following your insight. I was prepared!”your advice, I have had dozens of interviewsand have received three very good job —T.C., San Francisco, Californiaoffers. Your excellent advice made my jobhunt much easier.” “I got the position! I was interviewed by three people and the third person asked me —K.C., St. Louis, Missouri all the questions in Knock ’em Dead. I had all the right answers!”“I heard of your book right after I bombedout on three interviews. I read it. I went on —D.J., Scottsdale, Arizonatwo interviews after reading it. I have beentold by both of those last two interviewers “Thank you for all the wonderfully helpfulthat I am the strongest candidate. I may have information you provided in your book. Itwo job offers!” lost my job almost one year ago. I spent almost eight months looking for a —B.V., Albuquerque, New Mexico comparable position. Then I had the good sense to buy your book. Two months later, I“I read your book and studied your answers accepted a new position. You helped meto tough questions. The first interview that I turn one of the worst experiences of my lifewent on after doing this ended up in a job into a blessing in disguise.”being offered to me! The interviewer toldme that I was the best interviewee she’d —L.G., Watervliet, New Yorkseen! Thanks a million for writing yourbook. I am so thankful that I had heard aboutyou!” —K.P., Houston, Texas
“I was out of work for four months—within “I followed the advice in Knock ‘em Deadfive weeks of reading your book, I had four religiously and got more money, less hours,job offers.” a better hospital plan, and negotiated to keep my three weeks’ vacation. I start my new —S.K., Dallas, Texas job immediately!” —A.B., St. Louis, Missouri
AcknowledgmentsIn twenty-five years of publication around the world, the Knock ’em Dead books owe theirsuccess to millions of satisfied readers. Thank you for all of your support and spreading theword. It is a privilege to help another in times of need, and I sincerely hope I can help you.
CONTENTSIntroduction: Three Facts of Your Professional LifeChapter 1: Why Your Resume Sucks and How to Make It ShineChapter 2: Your resume is the most financially important document you will everChapter 3: own, when it works the doors of opportunity open for you, when itChapter 4: doesn’t work, you don’t.Chapter 5: Branding Yourself Isn’t PainfulChapter 6:Chapter 7: A professional brand is part of any smart overall career-management strategy, Your resume is where you introduce it to the world.Chapter 8: Get Inside Your Customer’s HeadChapter 9:Chapter 10: If you are involved with generating revenue for your company youChapter 11: know the importance of getting inside your customer’s head. Garbage In, Garbage Out How well the most important document you are ever going to own comes out depends what goes in. Keep It Simple, Stupid The most streamlined way to get a premium, powerful resume for a serious job in the shortest time with the least hassle. How to write your resume the smart way. If You Look Like A Dog, You’ll Get Left Outside First impressions are important. You have the right and the obligation to package your professional experience for the greatest benefit. No One Wants To Read Your Resume, So You’d Better Make It Good All recruiters and hiring authorities hate reading, resumes. So there are own unique construction strategies to simultaneously make your resume information dense and accessible to tired, distracted readers. Ready To Launch It has to be a killer resume to beat fierce competition in the resume databases, and it has to pack a strong visual punch to get serious attention from jaded recruiters and hiring managers. I Lied. Now You Are Ready You still have to translate the finished resume into ASCII. Fortunately it is not brain surgery. Cover Letters Increase Your Bang Even the best resume benefits from a cover letter to personalize its message. The Resumes Based on real resumes that got real jobs for real people.
Three Facts of Your Professional LifeOn the list of things you want to do in life, writing your resume is right up there with hittingyourself in the head with a hammer.Your resume is the most financially significant document you will ever own. If it works, youwork; if it doesn’t, you won’t.A killer resume s the foundation of every successful career; what you learn in these pageswill guide your success for years to come.Martin Yate, CPC 1 Knock 'em Dead Resumes & Templates
1 Why Your Resume Sucks and How to Make It ShineYour resume is the most financially significant document you willever own.When it works, the doors of opportunity open for you. When it doesn‘t work, they won‘t. No one enjoys writing a resume, but it has such a major impact on the money you earn during your work life, and consequently on the quality of yourlife outside of work, that you know it needs to be done right.You didn‟t come to this book for a good read. You came because you are facing seriouschallenges in your professional life. Whatever your situationupper-level executive, seasonedpro, or fresh out of school and wondering how it‘s doneyou realize a new approach isdemanded.The way the professional world works has changed dramatically in the last fifteen years, andnothing has changed as much as the way companies recruit, and the ways we find jobs. Becauseeverything related to corporate recruitment and selection has changed almost beyond recognition,everything to do with your approach to the job search needs to be re-thought.Martin Yate, CPC 2 Knock 'em Dead Resumes & Templates
In these pages you are going to learn very quickly how to build a resume that works. Becausemy approach to resumes is integrated into a larger method of achieving career and personalsuccess, everything I teach you about developing a kick-ass resume will also give you a firmergrasp on critical job-search, interview, and career-management skills.In other words, what you’ll learn here goes way beyond writing a resume. When you are done,you will walk away not only with a killer resume that will land you the new job, but also keystrategies and tactics for your job search and interviews, and even some amazing insights intowinning raises and promotions.Self-Awareness Gives You an EdgeEmployers always favor self-aware candidates—and this is exactly what you are about tobecome. Beyond opening doors of opportunity, the way you build your resume will give you anunderstanding of what employers need, how they think about and prioritize those needs, andwhat you have to do in response to get their attention and that job offer.Your employer just wants to make a buckStaff only gets added to the payroll to enhance profitability. Think about this: If you owned acompany, there just isn’t any other reason you would add workers to your payroll. So it isimplicit in the employment contract that we all contribute to profitability in some way.If you’re not solving problems, “you ain’t doin’ squat”No resume gets read, no one gets interviewed, and no one gets hired unless someone somewhereis trying to solve a problem. That problem may be finding a quicker way to manufacture siliconchips, speed up accounts receivable, leverage social networking for brand management, or anyone of a million other profit challenges.Martin Yate, CPC 3 Knock 'em Dead Resumes & Templates
The only reason a job ever comes into existence is because that employer needs to hire someonewho understands and can handle the problems that occur in a specific area of professionalresponsibility; and not having someone is costing them money.Problem solving—the application of critical thinking within your area of expertise—is what youare paid to do. It is why every job opening exists, and why every job gets filled with the personwho seems to have the firmest grip on how to identify, prevent, and solve problems related tothat job.Why No One Wants to Read Your ResumeYou may think that resume writing is a tough job, but you’ve never had to read them. Go to theresume samples section and try to read and understand six resumes in a row. You’ll rapidlydiscover why no one wants to read your resume.The reality is that no one ever reads resumes unless they have to, which means that when yourresume does get read, a job exists: a job that has been carefully defined, budgeted and titled, witha salary range that has been authorized and for which funds have been released. Whenever arecruiter searches a resume database or reads a resume, s/he is doing it with a specific job andthe language and priorities of that job description in mind.Why They May Never Get The Chance To ReadYour ResumeThe impact of technology on the workplace has caused the nature of all jobs to change almost asrapidly as the pages on a calendar. In the not-so-distant past, someone would have immediatelyreviewed your resume; but today, resumes no longer go straight to a recruiter or manager’s desk:they are more likely to go to a resume database.This means that before a human being reads your resume it must be pulled from that database asworth reviewing. Keep in mind that some of those databases contain over 35 million resumes.Can you see that if your resume’s a gumbo of everything you’ve ever done, that you happen tothink is important, it is never going to work?Martin Yate, CPC 4 Knock 'em Dead Resumes & Templates
The Resume That Kicks Butt and Takes NamesYour resume works when it focuses on your strengths as they are related to the responsibilitiesand deliverables of a specific target job. This requires that your resume focus on howemployersyour customersthink about, prioritize, and describe this job’s deliverables: thosethings you are expected to deliver as you execute your assigned responsibilities.You know that phrases like “the customer is always right” and “the customer comes first” and“understand your customer” underlie successful businesses. When you apply this thinking to aresume, you create a document tailored to your customers’ needs, in the same way thatcorporations tailor products to be appealing to their customers. Focused on a specific target joband built from the ground up with the customer’s needs in mind, your resume will perform betterin the recruiters’ resume database searches and it will resonate far more effectively with humaneyes already glazed from the tedium of resume reading.This Is Not Your Last Job ChangeYou live and work in a far less secure professional world than anyone has ever known. No longeris there any such thing as job security. You are somewhere in the middle of a half-century work-life, a career in which you are likely to have three or more distinct careers and statistically likelyto change jobs about every four years, where economic recessions come around every 7 to 10years and age discrimination is going to begin to kick in around age fifty.This is a wake-up call: You need a tougher, more pragmatic approach to your professional life.You need to survive and prosper. You need to find a better way.Your Enlightened Self-InterestWhen I started to talk about these issues twenty-five years ago, I was called a communist andasked how I could suggest that Americans be disloyal to their employers. History has shown it isthe corporations that broke the employment contract, yet even today I still hear companiesdemand the unblinking loyalty and blind fidelity of their employees. I’m sorry, but if you acceptthese double standards and believe these sorry myths your life and the lives of your loved oneswill suffer.Martin Yate, CPC 5 Knock 'em Dead Resumes & Templates
Start to think of yourself as a corporation, MeInc, a financial entity that must always plan and actin the best interests of its economic survival. Like any corporation, MeInc has products andservices that are constantly in development. These are the ever-evolving skill bundles that definethe professional you. Again, just like any corporation, these products and services are brandedand sold to your targeted customer base: employers who hire people like you.The success of MeInc depends on how well you run your company, and like every successfulcompany you’ll need initiatives for Research and Development, Strategic Planning, Marketing,Public Relations, and Sales.Research and Development: Every company is continually involved in identification anddevelopment of products and services that will appeal to their customers. You too must havesimilar ongoing initiatives. This translates to skill building in response to market trends, whichyou do by connecting to your profession and by monitoring the changing market demands foryour job on an ongoing basis.Strategic Planning: The development of career management strategies. You’ll begin to think ofyour career over the long term, of where you want to be and how you are going to get there. Howyou will stay on top of skill development, and how you will develop and maintain a desirableprofessional brand.Marketing and PR: The effective branding of MeInc as a desirable product requires establishingcredibility for the services you deliver and positioning these services so that your professionalcredibility becomes visible to an ever-widening circle, both within a company, to encourageprofessional growth, and within your profession, to encourage your employability elsewhere.Sales: MeInc needs a state-of-the-art sales program to sell your products and services.Your new resume is the primary sales tool for MeInc, the company you embody. It is the mostfinancially important document you will ever own and you can learn how to do it right, startingright now.Martin Yate, CPC 6 Knock 'em Dead Resumes & Templates
2 Branding Yourself Isn’t PainfulLong-term success rewarding work without layoffs andprofessional growth that fits your goalsis much easier to achievewhen you are credible and visible within your profession. If youcreate a professional brand as part of an overall careermanagement strategy, it will help you achieve this credibility andvisibility because an identifiable brand gives you focus andmotivation, and others an easy way to differentiate you.Establishing an accepted professional brand takes time. You have to brand something that is good and the word doesn’t spread overnight. But you need to start somewhere and you need to start now. The greater the effort you put into working towardscredibility and visibility, which translates into the creation of a visible and respected profile inyour area of expertise, the quicker you enter the inner circles in your department, your company,and ultimately your profession. And it is in these inner circles that the plum assignments, raises,and promotions all dwell.Think of your brand as the formal announcement to the professional community of how youwant to be seen in your professional world, and recognize your resume as the primary brandingtool for disseminating the focused and consistent message of your brand. It’s the narrative ofMartin Yate, CPC 7 Knock 'em Dead Resumes & Templates
your resume hat captures your capabilities and behavioral profile, and in the process creates aclear image of a unique, consummate professional.Components of a Desirable Professional BrandYou create an identifiable professional brand by first identifying those skills and behaviors that,combined, make you different and desirable. In other words, your professional brand is theencapsulation and conscious positioning, in your resume, of your best professional qualities. Asyou might imagine, in order to do this well it helps to understand what employers believe are themost desirable professional qualities.Transferable Skills, Learned Behaviors & Professional ValuesThere are a selection of transferable skills, values, and behaviors that are admired by employersthe world over. Referred to as transferable skills because they can be applied in any job and atany level, they are at the heart of all professional success.These skills are also frequently referred to as learned behaviors. In fact, behavioral interviewingtechniques predominate in the selection process because of their ability to determine if youpossess these very behaviors (For the skinny on how to ace behavioral interviews, see the latestedition of Knock ’em Dead: The Ultimate Job Guide).Your experience in the workplaceThe transferable skills or learned behaviors that are most desirable to employers are largelydeveloped as a result of experiences in the workplace. Remember that first day on your first job,when you eventually got up the courage to go forage for a cup of coffee? You found the coffeemachine, and there stuck on the wall was a handwritten sign reading:You thought to yourself, “Pick up after myself? Gee, I gotta learn a whole new way ofbehaving.” So you started to observe and emulate the more successful professionals around you,Martin Yate, CPC 8 Knock 'em Dead Resumes & Templates
and slowly you developed a whole slate of behaviors/skills that help you succeed in job after jobthroughout your professional life.There is a recognized sequence of these inter-related skills/behaviors that are seen as integral tosuccess in every job, at every level, in every profession anywhere in the world. The full listincludes:Communication Critical thinkingTime management and organization TeamworkCreativity LeadershipTechnical MotivationDetermination IntegrityProductivity Systems & ProceduresTransferable skills, behaviors, traits, or valuesI’ve heard them called all of these. Which isright? Behavioral psychologists, management, and career management theorists have beenthinking and writing about professional success and behavior for many years. They mostcommonly refer to these “attributes” as transferable skills, learned behaviors, or developedbehaviors. They are just as accurately referred to as values: personal values, professional values,etc. For example, when you have developed certain communication skills to the point where youcan appreciate the subtlety and complexity of effective professional communication, you willrecognize that superior communicators have really worked at it. On the other hand, integrity isdefinitely a value, and can be a learned behavior, but it is unlikely to be referred to as atransferable skill. I’ll break these skills up in a logical way, but don’t get hung up on thenomenclature. Nobody else does.Application of these skills, behaviors, and values in your work, and your ability to recognizetheir contributions to what you do, will help:• Your resume stand out in the screening process.• You stand out as a candidate at job interviews.• Open the doors to the inner circle in your department, company, and profession.Martin Yate, CPC 9 Knock 'em Dead Resumes & Templates
With this comes increased credibility and visibility, along with the accompanying opportunitiesfor new responsibilities and advancement. You can readily understand that the employeerecognized as possessing these skills will be known and respected as a consummate professional;which is another way of saying that that person has successfully established a valid professionalbrand.Possessing these special skills is one thing. That resume reviewers know you are in possession ofexcellent communication, critical thinking, time management and organization, teamwork,creativity and leadership skills, and that you have integrity and are motivated anddeterminedwell, that is another thing.Positioning your skillsIf development and application of these skills is foundational to establishing a valid professionalbrand, then part of framing and promoting your brand is the need position those skills in yourresume and in your life. As you read through the breakdown of these skills and values, you’llsee, for example, “communication,” and think, “Yes, I have good communication skills.” Whenthis happens, come up with examples of how your communication skills played an important rolein the successful completion of an assignment.Reading about “time management and organization,” you might say, “Now there’s something Ihave to work on!” In this instance you have identified a key behavior that needs improvement,and you can immediately set about a personal development program. You’ll find links for skilldevelopment in these areas on the career success and career management pages atwww.knockemdead.com.Understanding the transferable skills, behaviors, and values you possess and how theydifferentiate you from others is an important step in defining your professional brand. Theexamples of your application of these skills or the impact of these values on your work productcan be used in your resume, in your cover letters, and as illustrative answers to questions ininterviews. But most importantly, if you want to be successful, the skills themselves need tobecome part of your life.Martin Yate, CPC 10 Knock 'em Dead Resumes & Templates
Critical AttributesI have broken this list of critical attributes into three sections: 1. Transferable skills 2. Professional values 3. Business valuesWe’ll go through each of them in detail.Transferable skillsThe National Association of Colleges and Employers (NACE), which is made up of majorcorporation recruiters and university career services professionals, has defined seven transferableskills that every professional entering the workplace must have in order to succeed. These seveninclude: technical, communication, teamwork, critical thinking, time management andorganization, leadership, and creativity skills.TechnicalThe technical skills of your profession are the foundation of all success. Without them you won’teven land a job, much less succeed in your career.Technical skills refer to your ability to do the job; they are the essentials necessary for success inthe day-to-day execution of your duties. You know which skills and tools are needed for aparticular task and possess the know-how to use them productively and efficiently. Thesetechnical skills vary from profession to profession and do not refer to technology skills oranything technical per se.However, it is a given that one of the technical skills essential to every job is technologicaladaptivity. You must be proficient in all the computer- and Internet-based applications relevantto your work. Even when you are not working in a technology field, strong technological skillswill enhance career stability and help you leverage professional growth.Martin Yate, CPC 11 Knock 'em Dead Resumes & Templates
When people are referred to as “professional,” it means they possess the appropriate technicaland technology skills necessary for success in their profession and have interwoven them with theother six major transferable skills. Staying current with the essential technical and technologyskills of your chosen profession is going to be an integral part of your ongoing professionalgrowth and stability. That’s why the continuing education on your resume can be an importanttool in developing your professional brand: it reinforces your technical competence andcommitment (something we’ll address shortly).You can find useful links for professional development at: • www.knockemdead.com • www.mindtools.com/pages/main/newMN_ISS.htm • www.mindtools.com/page8.html • www.mindtools.com/pages/main/newMN_TED.htmCommunicationAs George Bernard Shaw said: “The greatest problem in communication is the illusion that it hasbeen accomplished.” Every professional job today requires communication skills; promotionsand professional success are impossible without them. Good verbal communication skills enableyou to accurately process incoming information, and, in light of the interests and sophistication ofyour audience, present outgoing information persuasively so that it is understood andaccepted.But communication embraces much more than listening and speaking. When the professionalworld talks about communication skills, they are referring to four primary communication skillsand four supportive communication skills.The primary communication skills are: • Verbal skillswhat you say and how you say it. • Listening skillslistening to understand, rather than just waiting your turn to talk.Martin Yate, CPC 12 Knock 'em Dead Resumes & Templates
• Writing skillswriting clearly and concisely. Written communication is essential to any professional career. It creates a lasting impression of who you are, and it’s an important expression of your professional brand. • Technology communication skillsunderstanding and being able to use the most up-to- date methods of communication, including computers, cell phones, and social media. Technology has changed the way we communicate, and your ability to navigate the new communication media can and will impact your professional success.The supportive communication skills are subtler, but still impact every interaction you have withothers. They are: • Grooming and dressprofessional appearance and maintaining cleanliness in everything. Personal grooming and dress tell others who you are and how you feel about yourself, so it’s important to manage the message you want others to receive. • Social gracesknowing how to behave behavior in any professional or social situation. How you behave and how you interact with others is always noted, and if your table manners are sketchy, odds are you’ll never sit at the chairman’s table or represent your organization at the higher levels. • Body languagecontrolling the way in which you physically express yourself. Our bodies subconsciously display how we are feeling, a language of communication humankind learned before speech. For truly effective communication in any aspect of your life, what your mouth says must be in harmony with what your body is saying. • Emotional intelligencebehaving with grace and maturity under all circumstances. Sometimes under stress people retreat emotionally to childhood behaviors. Such behavior is death to your career. For success, understand and manage your emotional intelligence.Develop effective communication skills in all these areas and you’ll gain enormous control overwhat you can achieve, how you are perceived, and what happens in your life.You can find assistance with skill development at the following sites or you can come to thecareer success/management advice pages at www.knockemdead.com for active links directly toall the resources:Martin Yate, CPC 13 Knock 'em Dead Resumes & Templates
Verbal skills • www.wordsmith.org/awad/index.html • www.mindtools.com/page8.html • www.latrobe.edu.au/careers/students/employable/toolkit-communication.html • http://stress.about.com/od/relationships/ht/healthycomm.htmListening skills • www.mindtools.com/CommSkll/ActiveListening.htmWriting skills • www.collegeboard.com/student/plan/boost-your-skills/123.html • www.mindtools.com/CommSkll/WritingSkills.htmwww.smashingmagazine.com/2009/06/2 8/50-free-resources-that-will-improve-your-writing-skills/Grooming and dress • www.tips.learnhub.com/lesson/2800-tips-on-business-dress-etiquette-and-groomingSocial graces • www.menshealth.com/cda/article.do?site=MensHealth&channel=style&category=style.f iles&conitem=9d0ade1302eec010VgnVCM10000013281eacBody language • www.helpguide.org/mental/eq6_nonverbal_communication.htm#improving • www.personadev.com/2008/04/07/10-tips-to-boost-your-body-language-skills/ • www.positivityblog.com/index.php/2007/09/10/how-to-improve-your-social-skills/Emotional intelligence • www.psychology.about.com/lr/emotional_intelligence/337325/1/Martin Yate, CPC 14 Knock 'em Dead Resumes & Templates
To check your Emotional IQ, take the Emotional Intelligence Quiz at this site: • www.psychology.about.com/library/quiz/bl_eq_quiz.htm?questnum=1&cor=3331Teamwork0003If you become a successful leader one day, it will be because you were first a great team player;that’s the way it works.The professional world revolves around the complex challenges of making money, and suchchallenges require teams of people to provide ongoing solutions. This in turn requires you towork efficiently and respectfully with others who have totally different responsibilities,backgrounds, objectives, and areas of expertise.Teamwork demands that you make a commitment to the team and its success. This means youtake on a task because it needs to be done, not because it makes you look good. The payback, ofcourse, is that management always recognizes and appreciates a team player, because leaders arealmost exclusively chosen from the ranks of team players.As a team player you : 1. Are always cooperative 2. Always make decisions based on team goals 3. Always keep team members informed 4. Always keep commitments 5. Always share credit, never blameTeamwork skills are especially important if you intend to be a leader, because all successfulleaders need to first understand the critical dynamics of teamwork. It is only by being a teamplayer that you can understand the subtleties of what makes a team pull together and functionproductively as a unit. Once you learn that, you can discover how to recognize and encouragethose who display a team spirit. So if you intend to be a leader, learn to be a team player.Martin Yate, CPC 15 Knock 'em Dead Resumes & Templates
Critical ThinkingYou know to have to come in from the rain, right? Then you know critical thinking impactseverything you do in life.Life and the world of work are full of opportunity, and every one of those opportunities ispeppered with problems. With critical thinking skills you can turn those opportunities intoachievement, earnings, and fulfillment.This is the application in the professional world of all those problem-solving skills you’ve beendeveloping since grade school: a systematic approach to uncovering all the issues related to aparticular challenge that will lead to its solution.Critical thinking, analytical, or problem-solving skills allow the successful professional tologically evaluate, think through and clearly define a challenge and its desired solutions, and thenimplement the best possible solution. Remember, a company hires someone because it has aproblem that needs solving.As a skilled critical thinker and problem solver, you must examine every challenge and ask: • What’s the problem? • Who is it a problem for? • Why is it a problem? • What is causing this problem? • What are the options for a solution? • What problems might a given solution create? • What is the most suitable solution for the situation?Some of these questions may seem too obvious to bother with, since you perform themautomatically and unconsciously. However, experienced problem solvers (not to mentioncenturies of great inventors) know that the most difficult problems are often solved by gettingMartin Yate, CPC 16 Knock 'em Dead Resumes & Templates
back to basics. You look through the factors affecting each possible solution and decide whichsolutions to keep and which to disregard. You look at the solution as a whole and use yourjudgment as to whether to use the solution or not. Once you have decided on a course of action,you plan out the steps, the timing, and the resources to make it happen, asking yourself: • How long will it take to implement this solution? • How much will it cost? • What resources will I need? • Can I get these resources? • Will it really solve the problem to everyone’s satisfaction? • Will this solution cause its own problems?Einstein said that if he had one hour to save the world he would spend fifty-five minutes definingthe problem. It’s a thought worth remembering because a properly defined problem always leadsto a better solution. If, as I’ve said previously, 50 percent of the success of any project is in theprep, critical thinking is an integral part of preparation.Check out the following links to learn more about developing your critical thinking skills. • www.latrobe.edu.au/careers/students/employable/toolkit-ps.html • www.litemind.com/problem-definition/ • www.mindtools.com/pages/main/newMN_TED.htm • www.virtualsalt.com/crebook3.htmTime Management and Organization (TM&O)With time management and organization skills you can bring your dreams to life. Without themyou will forever spin in underachieving circles.There are two types of people in the world: the task-oriented, who let tasks expand to fill all thetime allotted to them, and the goal-oriented, who organize and prioritize and strive to get allwork completed in an orderly manner as quickly and efficiently as quality will allow. One guessas to which have the most successful and fulfilled lives.Martin Yate, CPC 17 Knock 'em Dead Resumes & Templates
The ability to manage time and organize activities increases productivity. The people who dothis, often thought of as high achievers and goal-oriented because they get so much done, are justpeople who learned how to organize themselves and consequently work with more purpose. Theresult is that they can multi-task and seriously outperform their peers.With TM&O you make a To Do list, then ABC prioritize: • The “A”s absolutely must be done today. “A” priority activities always get your full attention, while the other activities fill in around them. Just remember, your boss’s priority is always your priority! • It would be good to get the “B”’s done today. These are the first activities to fill in around your “A” priorities. • “C” goals need to get done, but they aren’t urgent or are someone else's priority, not yours. These fill in odd moments, until approaching deadlines move them to B status.Having a To Do list handy means you always have work to do. Referring to it keeps youmaximally productive and on track. Make a habit of this for twenty-one days and you will seebig changes in your productivity.Plan/Do/ReviewAnother TM&O technique that encourages productivity without increasing effort is the dailyPlan/Do/Review cycle:Always set aside time at the end of the day to review what happened: • What went well and why? • What did not go well, and what can you do about it? • What new projects have landed on your desk? • What is their A/B/C priority?Identify your “A”s for tomorrow. Look at each “A” priority separately and identify exactlywhere you will jump in on this project tomorrow, what you hope to achieve, and the tools you’llneed to do so.Martin Yate, CPC 18 Knock 'em Dead Resumes & Templates
“A” priorities will frequently include large and complex projects, so where do you begin? Youbreak the big task into smaller action steps, things that you can get done tomorrow Because theprofessional world is full of incredibly complex ongoing activities that demand goodorganization traits, this skill is at the very heart of your ability to achieve professional success.Developing TM&O skills enables you to do the things you have to do, when they ought to bedone, in an organized and professional manner.Check out these links to learn more about developing this skill, and how it relates to resume, jobsearch and other career management issues. • www.latrobe.edu.au/careers/students/employable/toolkit-planning.html • www.mindtools.com/pages/main/newMN_HTE.htmLeadership“A leader has two important characteristics: first, he is going somewhere; second, he is able topersuade other people to go with him.” The guy who said this, Robespierre, was a principalfigure in the French Revolution and literally changed the world.As you develop teamwork skillswhich is a must if you ever hope to leadnotice how you arewilling to follow true leaders, but how you refuse to fall in line with people who don't respectyou and who don't have your best interests at heart.When you are credible, when people believe in your competence and believe you haveeveryone’s success as your goal, they will follow you; you accept responsibility but others getsthe credit. When your actions inspire others to think more, learn more, do more and becomemore, you are on your way to becoming a leader.Integrating the other transferable skillsYour job as a leader is to make your team function; teamwork skills enable you to pull your teamtogether as a cohesive unit. Your Technical Expertise, Critical Thinking, and Creativity skillshelp you correctly define the challenges and their solutions. Your communication skills enableyour team to understand the task and its goals—there's nothing more demoralizing than a leaderMartin Yate, CPC 19 Knock 'em Dead Resumes & Templates
who can't explain why the team is doing what it’s doing. Your TM&O skills enable you to createa practical blueprint for success so your team can take ownership of the task and deliver theexpected results.Leadership is the most complex of the transferable skills that you will develop in making asuccess of your professional work life. It is a combination and outgrowth of all the other sixtransferable skills. Leaders aren't born; they make themselves through hard work. That's the priceyou pay to achieve this or any other serious goal.For advice on how to further develop this skill check out these links: • www.mindtools.com/pages/main/newMN_LDR.htm • www.mindtools.com/pages/main/newMN_PPM.htm • www.crfonline.org/orc/ca/ca-2.html • www.top7business.com/?id=2113 • www.businessballs.com/leadership.htm • www.career-success-for-newbies.com/developing-leadership-skills.htmlCreativityThere’s a difference between creativity and just having ideas. Ideas are like headaches: we all getthem once in a while, and like headaches they usually disappear as mysteriously as they arrived.Creativity, on the other hand, enables the development of those ideas with the strategic andtactical know-how that brings them to life.In a professional context, creativity is the generation of new ideas related to a specific situation,challenge, or goal. It is a skill that can be learned and applied to anything you do in life. Theability to bring life to your professional creativity comes from: • Your critical thinking skills applied within an area of technical expertise. • Your time management and organization skills combined with your critical thinking skills and technical expertise that enable you to break down a challenge into specific steps, each small enough that some meaningful progress can be made on them daily.Martin Yate, CPC 20 Knock 'em Dead Resumes & Templates
• The Communication skills that empower you to persuasively convey your approach and its component building blocks to your target audience, as well as the teamwork skills that come into play whenever others are needed to bring a project to fruition. • Your leadership skills, which come into play as you lead your new ideas forward through all the challenges they will encounter.Creative approaches to challenges can take time or can come fully formed in a flash, but thelonger you work on developing the supporting skills that bring creativity to life the more oftenthey will become part of your learned behaviors. Here are five rules for building creativity skills: 1. Whatever you do in life, engage in it fully; commit to developing competence in everything you do, because the wider your frame of reference for the world around you, the greater your ability to propel your ideas to acceptance and reality. 2. Learn something new every day, and treat the pursuit of knowledge as a way of life. Absorb as much as you can about everything. Information exercises your brain and fills your mind with the ever-widening frame of reference that allows you to make creative connections where others won’t see them. 3. Ideas are fleeting. Learn to catch them as they occur, whether it’s on your PDA or a scrap of paper. Anything will do so long as long as you capture the inspiration. 4. Welcome restrictions in your world; lack of time money and/or resources may be a pain, but all too often the restriction encourages and produces your best work They encourage creativityask any successful writer, artist, musician, or business leader. 5. Don't spend your life glued to Facebook or television; you need to live life, not watch it go by out of the corner of your eye. If you do watch TV, try to learn something or motivate yourself with science, history, or biography programming. If you surf the Internet, do it with purpose.Building creativity skills enables you to bring your dreams to life; the development of each ofthese seven interconnected transferable skills will help you do it.Check this for more insights on creativity: • www.mindtools.com/pages/main/newMN_CT.htmMartin Yate, CPC 21 Knock 'em Dead Resumes & Templates
Professional ValuesSuccessful professionals embody these values every day in all they do. They’ll open doors ofopportunity for you from the day you start your first job to the day you retire.Motivation and Energy: Employers realize that a motivated professional will do a better job onevery assignment. Motivation expresses itself in a commitment to the job and the profession, aneagerness to learn and grow professionally, and a willingness to take the rough with the smooth.Motivation is invariably expressed by the energy demonstrated through a person’s work. Themotivated employee always gives that extra effort to get the job done and get it done right.Commitment and Reliability: These qualities embody a dedication to your profession and yourjob within it, an understanding of the role your position plays in the larger issues of companysuccess, and the empowerment that comes from knowing how your part contributes to the greatergood. A deeper understanding of your role and your contribution will also help wheninterviewers ask you what you did at your last job.Dedication to your professionalism is also an example of enlightened self-interest. The more youare engaged in your career, the more likely you are to join the inner circles that exist in everydepartment and company, enhancing opportunities for advancement. At the same time, thisdedication will repay you with better job security and improved professional horizons.Your dedication will also express itself in your reliability: Showing up is half the battle; the otherhalf is your performance on the job. This requires following up on your actions and not relyingon anyone else to ensure the job is done and done well.Determination: This value marks a resilient professional who doesn’t get worn down and doesn’tback off when a problem or situation gets tough. It’s a value that characterizes the individualwho chooses to be part of the solution rather than standing idly by and being part of the problem.The determined professional has decided to make a difference with her presence every day,because it is the right thing to do. She’s willing to do whatever it takes to get a job done, even ifthat includes duties that might not appear in a job description.Martin Yate, CPC 22 Knock 'em Dead Resumes & Templates
Pride and Integrity: Pride in yourself as a professional means always making sure the job is doneto the best of your ability. It requires paying attention to the details and to time and costconstraints. Integrity means taking responsibility for your actions, both good and bad. It alsomeans treating others, inside and outside the company, with respect, at all times and in allsituations. With pride in yourself as a professional with integrity, your actions will always be inthe ethical best interests of the company, and your decisions will never be based on whim orpersonal preference.Business ValuesCompanies have very limited interests: making money, saving money (the same as makingmoney), and saving time (which also makes money). Actually, you wouldn’t want it any otherway, since this keeps those paychecks coming your way. Developing business values thatdemonstrate sensitivity to the profit imperative of a business endeavor is the mark of a trueprofessional.Productivity: Always work towards enhanced productivity through efficiencies of time,resources, money, and effort.Economy: Most problems have two solutions, and the expensive one isn’t always the best. Ideasof efficiency and economy should engage your creative mind in ways that others would notconsider.Procedures: You should recognize the need for procedures and understand that they areimplemented only after careful thought. Understand and always follow the chain of command.Don’t implement your own “improved” procedures or organize others to do so unless you’vesquared it with the higher-ups.As you develop this suite of transferable skills, learned behaviors, and professional values yourconfidence in taking on new challenges will grow. You ask questions, look at challenges calmlyand at mistakes squarely, and make changes to eradicate those mistakes. In short, you developthe quiet confidence of a professional who can deliver the goods.Martin Yate, CPC 23 Knock 'em Dead Resumes & Templates
Identifying Your Competitive DifferenceThe people who will hire you first need to differentiate you from other candidates. The followingquestionnaire will help you identify all the factors that help make you unique. Each of these is acomponent of your professional brand.You aren’t going to discover anything earth shattering here, just a continuum of behaviors andbeliefs you’ve always had but the value of which you’ve perhaps never understood. It’ll be aseries of those, “Of course, I knew that” moments. It will then be logical and natural to integratethem into your resume, giving you “ownership” of your brand; it will feel right, it will fit. Note An expandable version of The Competitive Differentiation Questionnaire is available for download in MS Word format at www.knockemdead.com.When you identify one of these transferable skills, learned behaviors, or core values assomething you possess, it becomes part of your branding signature. • Ongoing development and consistent application of transferable skills/learned behaviors become an integral part of the professional you. • They can appear in your resume: in your opening or closing brand statements, performance profile, or performance/career highlights sections or in the body of your resume . • They will inform the way you approach your work every day. • And inform your answers to questions at job interviews. • They become part of you and in return will make you more successful. • When you identify a transferable skill/learned behavior you do not possess, it should immediately become part of your professional development program, because these attributes go way beyond the branding concept; they underlie your long-term survival and success.Martin Yate, CPC 24 Knock 'em Dead Resumes & Templates
The Competitive Differentiation QuestionnaireList and prioritize the transferable skills, behaviors, and values that best capture the essenceof the professional you.Which of the transferable skills, behaviors, and values have you marked for furtherprofessional development? What are you going to do about it?What skills/behaviors/values or other characteristics do you share with top performers inyour department/profession?What have you achieved with these qualities?What makes you different from others with whom you have worked?What makes you different from others with whom you have worked? 1. 2.Martin Yate, CPC 25 Knock 'em Dead Resumes & Templates
3. 4.What do you see as your four most defining professional skills/behaviors/values and howdoes each help your performance? 1. 2. 3. 4.How do your most defining professional traits help you contribute to the team? 1. 2. 3. 4.How do your most defining professional traits help you contribute your departmental goalsand to your boss? 1. 2. 3. 4.Why do you stand out in your job/profession?If you realize you don’t stand out and you want to, explain in a few sentences why the peopleyou admire stand out. What plans do you have for change?Martin Yate, CPC 26 Knock 'em Dead Resumes & Templates
In what ways are you better than others at your workplace who hold the same title?What excites you most about your professional responsibilities?What are your biggest achievements in these areas?What do your peers say about you?What does management say about you?What do your reports say about you?What are your top four professional skills?Skill #1:____________________________________________________________________Quantifiable achievements with this skill: ___________________________________Martin Yate, CPC 27 Knock 'em Dead Resumes & Templates
Skill #2:____________________________________________________________________Quantifiable achievements with this skill: ___________________________________Skill #3:____________________________________________________________________Quantifiable achievements with this skill: ___________________________________Skill #4:____________________________________________________________________Quantifiable achievements with this skill: ___________________________________What are your top four leadership skills?Skill #1:____________________________________________________________________Quantifiable achievements with this skill: ___________________________________Skill #2:____________________________________________________________________Quantifiable achievements with this skill: ___________________________________Skill #3:____________________________________________________________________Quantifiable achievements with this skill: ___________________________________Skill #4:____________________________________________________________________Quantifiable achievements with this skill: ___________________________________What do you believe are the three key deliverables of your job? 1. 2. 3. 4.What gives you greatest satisfaction in the work you do?Martin Yate, CPC 28 Knock 'em Dead Resumes & Templates
What value does this combination of skills, behaviors, values and achievements mean thatyou bring to your targeted employers?Now compile endorsements. Looking at each of your major areas of responsibility throughoutyour work history, write down any positive verbal or written commentary others have madeon your performance.After rereading your answers, make three one-sentence statements that captures the essenceof the professional you and your competitive difference.Take these three statements and rework them into one sentence. This is your competitivedifference.Martin Yate, CPC 29 Knock 'em Dead Resumes & Templates
Integrating a Professional Brand into YourResumeYour professional brand is communicated throughout your resume, but especially with openingand closing brand statements. The first place you begin to establish a professional brand is withyour target job title, where you consciously decide on the job that best allows you to packageyour skill-sets and create a professional brand.Target Job Title and Brand StatementYour target job title and following brand statement gives the reader a focus on your resume’spurpose and goal. The brand statement is a short phrase following the target job title that defineswhat you will bring to this job. It says in effect, “These are the benefits my presence on yourpayroll will bring to your team and your company.”Notice how the following brand statements focus on the benefits brought to the job, but do nottake up space identifying the specifics of how this was done. Professional brand statements oftenstarts with an action verb such as “Poised to” “Delivering,” “Dedicated to,” “ Bringing” “Positioned to” “Constructing.”Pharmaceutical Sales Management Professional Poised to outperform in pharmaceutical software sales repeating records of achievement with major pharmaceutical companiesSenior Operations / Plant Management Professional Dedicated to continuous improvement ~ Lean Six Sigma ~ Start-up & turnaround operations ~ Mergers & change management ~ Process & productivity optimization ~ Logistics & supply chainBank Collections Management Equipped to continue excellence in loss mitigation / collections / recovery managementMartin Yate, CPC 30 Knock 'em Dead Resumes & Templates
Mechanical / Design / Structural Engineer Delivering high volume of complex structural and design projects for global companies in Manufacturing / Construction / Power GenerationAccount Management / Client Communications Manager Reliably achieving performance improvement and compliance within Financial Services IndustryMarketing Communications Consistently delivering successful strategic marketing, media relations & special eventsAdministrative / Office Support Professional Ready, willing, and competent, detail-oriented problem-solver, consistently forges effective working relationships with all publicsSenior Engineering Executive Bringing sound technical skills, strong business acumen, and real management skill to technical projects and personnel in a fast-paced environment.Consistent Brand MessagingYou will integrate the building blocks of your brand, your professional strengths, into the resumeas you write it. When you review and edit the complete resume, check that all the messagingsupports the central concepts of your brand: • Performance Profile • Performance / Career Highlights • Professional ExperienceClosing brand statementAs we discussed earlier, you will occasionally see a resume close with a third party endorsement:Martin Yate, CPC 31 Knock 'em Dead Resumes & Templates
“I’ve never worked with a more ethical and conscientious auditor” Petra Tompkins, Controller.Such an endorsement acts as a closing brand statement: a bold statement clarifying the value ofthe product (that’s you, the brand). It’s a great way to end a resume. If you have just the rightkind of supportable quote, use it.You can achieve an equally powerful effect with a final comment of your own, a comment thatrelates to your professional brand and is written in the first person to make it conversational anddifferentiate it from the voice of the rest of your resume. Most resumes are written in the thirdperson, allowing you to talk about yourself with the semblance of objectivity. Moving into thefirst person for a final comment at the resume’s end acts both as an exclamation point and amatching “bookend” for the brand statement at the beginning. For example: “I understand customer service to be the company’s face to the world, and treat every customer interaction as critical to our success; leadership by example and conscientious performance management underlies my department’s consistent customer satisfaction ratings.”A True and Truthful BrandYou have to be able to deliver on the brand you create. It must be based on your possession of thetechnical skills of your profession, those transferable skills and learned behaviors that you takewith you from job to job, and the core values that imprint your approach to professional life. It isall too easy to over-promise, and while the employer might be initially attracted by thepizzazz of your resume, whether or not you live up to its value proposition decides the length andquality of the relationship.If a box of cereal doesn’t live up to the brand’s hype, you simply don’t buy it again; but sellyourself into the wrong job with exaggerations or outright lies and it is likely to cost you that job,plus the possibility of collateral career damage that can follow you for years.Martin Yate, CPC 32 Knock 'em Dead Resumes & Templates
Benefits of a professional brandUnderstanding the skills and attributes demanded for professional success might be your mostimmediately recognizable benefit. Your professional brand is also extremely valuable for yourlong-term survival and success. That you know who you are, what you offer, and how you wantto be perceived will differentiate you from others. And because you understand yourself and cancommunicate this understanding you will have a professional presence.Your professional brand and the long haulGlobalization has made your job less secure than ever, yet you are a financial entity that mustsurvive over what will be at least a half-century work life. During this time you will probablychange jobs about every four years and have three or more distinct careers.In this context you can see that change is fairly constant in everyone’s career. While you developan initial professional brand as part of your job search strategy, you don’t want to shelve it onceyou’ve landed a new job.In this new, insecure world of work, it makes sense to maintain visibility within your profession.It is nothing more than intelligent market positioning for MeInc. The professional identity/brandbuilt into your new resume is the profile you should keep posted on your professionalnetworking sites on an ongoing basis. This increases your credibility and visibility within yourprofession as well as the recruitment industry, making you more desirable as an employee andincreasing your options.Martin Yate, CPC 33 Knock 'em Dead Resumes & Templates
3 Get Inside Your Customer’s Head“The customer is always right” is probably the first business lesson youever learned. If your work puts you on the front lines, interactingdaily with customers or vendors, you completely understand theimportance of “getting inside your customer’s head.”Yet when it comes to creating a resume, the most financially valuable document most of us ever own, no one ever seems to think about what the customer wants. Think about this: your resume is the primary marketing device for every job changethroughout your career; it determines your professional success.Your current resume is probably a straightforward recitation of all you have done: it listseverything that you think is important, but despite all your effort this resume isn’t working.That’s because a simple recitation of all your accomplishments and activities results in ahodgepodge of what you think is important, not what your customers believe is important. You’rebuilding a resume that tries to have the widest possible appeal, and your customers—the peoplewho can hire you—ignore it, because it isn’t built with their needs in mind.Have you ever looked at a Swiss army knife? It’s got knife blades, bottle openers,screwdrivers ... it does practically everything. But companies aren’t hiring human Swiss armyMartin Yate, CPC 34 Knock 'em Dead Resumes & Templates
knives. They are hiring human lasers, with exceptional skills focused in a specific area. You needa resume that speaks to the priorities of your customer.The most productive resumes start with a clear focus on the target job and its responsibilities,and do so from the point of view of the recruitment process and the selection committeethecustomer comes first, so let’s get inside the customer’s head.Target Job DeconstructionThere’s a practical and easy way to get inside the employer’s head. It’s called a Target JobDeconstruction (TJD). It’s a way to get a tight focus on what your customers are buying andwhat will sell before you even start writing your resume. Take half a day to do a TJD and yourinvestment will yield: • A template for the story your resume must tell to be successful • An objective tool against which you can evaluate your r resume’s likely performance • A complete understanding of where the focus will be during interviews • A very good idea of the interview questions that will be heading your way and why • Relevant examples with which to illustrate your answers • A behavioral profile for getting hired and for professional success throughout your career • A behavioral profile for not getting hired and for ongoing professional failureBuilding a TJDStep #1: Collect postingsCollect six to ten job postings of a job you can do and would enjoy. If you are interested in morethan one job you must prioritize them. The most productive resumes focus on a single job. I’llshow you a very fast and effective editing technique a little later in the chapter to develop acustom resume for each job. Save the postings in a folder and also print them out.Not sure where to start? Try these job aggregators (or spider, robots or bots) that run aroundthousands of job sites looking for jobs with your chosen keywords.Martin Yate, CPC 35 Knock 'em Dead Resumes & Templates
• www.indeed.com • www.simplyhired.com • www.WorkTree.com • www.JobBankUSA.com • www.Job-Search-Engine.com • www.JobSniper.com • www.SourceTool.com • www.jobster.comStep #2: Create the documentCreate a new document and title it “TJD for (your chosen target job title).”Step #3: Identify target job titlesStart by inserting in your document the subhead: “Target job titles.” Then copy and paste in allthe variations from your samples. Looking at the result you can say, “When employers are hiringpeople like this, they tend to describe the job title with these words.” From this you can come upwith a suitable target job title for your resume coming right after your name and contactinformation. This will help your r resume’s database performance and also act as a headline,giving the reader’s eyes an immediate focus.Step #4: Identify skills and responsibilitiesAdd a second subhead titled “Skills/Responsibilities/Requirements/Deliverables etc.” Lookthrough the job postingsit might be easier to spread the printouts across your desk. You arelooking for a requirement that is common to all of your job postings. Take the most completedescription and copy and paste it (with a #6 beside it, signifying it is common to all six of yoursamples) into your document. Underneath this, add additional words and phrases from the otherjob postings used to describe this same requirement. Repeat this exercise for any otherrequirements common to all six of your job postings.The greater the number of keywords in your resume that are directly relevant to your target job,the higher the ranking your resume will achieve in recruiters’ database searches. And the higherMartin Yate, CPC 36 Knock 'em Dead Resumes & Templates
your ranking, the greater the likelihood that your resume will be rescued from the avalanche andpassed along to human eyes for further screening. This has led directly to the denser resumes weare seeing today and the increasing prevalence of Core Competency sections that capture allrelevant keywords in one place. (More about Core Competency sections later.)Repeat the exercise for requirements common to five of the jobs, then four, and so on, all theway down to those requirements mentioned in only one job posting.Step #5: Identify problems to solveAt their most elemental level, all jobs are the same—all jobs focus on problem identification,avoidance, and solution in that particular area of expertise; this is what we all get paid for, nomatter what we do for a living.Go back to your TJD and start with the first requirement. Think about the problems you willtypically need to identify, solve, and/or prevent in the course of a normal workday as you deliveron this requirement of the job. List specific examples, big and small, of your successfulidentification, prevention, and/or solution to the problems. Quantify your results when possible.Repeat this with each of the TJD’s other requirements by identifying the problems inherent tothat particular responsibility. Some examples may appear in your resume as significantprofessional achievements, while others will provide you with the ammunition to answer allthose interview questions. Interviewers are concerned with your practical problem identificationand solution abilities, and they want to see them in action. That’s why some questions at jobinterviews begin, “Tell me about a time when…” And now you are beginning to collect theillustrations you will use in response.Step #6: Identify The Behavioral Profile of SuccessThink of the best person you have ever seen doing this job and what made her stand out.Describe her performance, professional behavior, interaction with others, and appearance: “Thatwould be Carole Jenkins, superior communication skills, a fine analytical mind, greatprofessional appearance, and a nice person to work with.” Do this for each and everyrequirement listed on your TJD, and you are describing the person all employers want to hire.Martin Yate, CPC 37 Knock 'em Dead Resumes & Templates
This is your behavioral profile for professional success. Apply what you learn from this to yourprofessional life. It will increase your job security by opening doors to the inner circles that existin every department and company, and by leading to the plum assignments, raises, andpromotions that over time add up to professional success.Step #7 Identify The Behavioral Profile of FailureNow think of the worst person you have ever seen doing this job and what made that personstand out in such a negative way. Describe his performance, professional behaviors, interactionwith others, and appearance: “That would be Jack Hartzenberger, morose, critical, passiveaggressive, always looked like he slept in his suit, and smelled like it too.” You are describingthe person that all employers want to avoid and, incidentally, a behavioral profile forprofessional suicide.Now your resume can focus on what thecustomers wants to hearOnce you complete and review your TJD, you will have a clear idea of exactly the wayemployers think about, prioritize, and express their needs when they hire someone for the jobyou want.Now you know the story your resume needs to tell to be maximally productive in the resumedatabases, and when it gets retrieved for human review. You now have the proper focus for akiller resume .As a rule of thumb, you need about 70 percent of a job’s requirements to pursue that job withreasonable hope of success, especially in a down economy when competition is more fierce. Ifyou complete the TJD process and realize you don’t make the grade, you have probably savedyourself a good deal of frustration pursuing a job you had no real chance of landing. What youneed to do in this instance is pull your title goals back one level. Use this TJD and the missingskills it identifies as a professional development tool: To warrant that next promotion, you’llneed to develop these abilities.Martin Yate, CPC 38 Knock 'em Dead Resumes & Templates
Here is a simple before and after example that will illustrate how powerful this process can be.The resume is for a young graduate with a computer science degree looking for her first positionin the professional world. When we first spoke, she had been out of school for nearly threemonths and had had a couple of telephone interviews and one face-to-face interview. Her searchwas complicated by the fact that she is a foreign national and needed to find a company thatwould sponsor her. This is not easy at the best of times, but in today’s tough job environment, itis a significant additional challenge. The first resume is the one she was using; the second shecreated after completing the Target Job Deconstruction process.I have taken professionals from entry level through C-suite executives in Fortune 25 companiesthrough this process. They all say a couple of things: it was a pain but it was a logical, sensiblething to do and worth it, and they almost all get job offers surprisingly quickly. I can’t guaranteethat of course, but unless you have rocks for brains you have to see the logic in this approach.Martin Yate, CPC 39 Knock 'em Dead Resumes & Templates