The Digital Handshake PDF Free Download

The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. Management, strategy, communications, brand, and consumer, all. A ‘digital’ handshake also has the same features. It is a trust-building tool. It gives the person a belief that you care about the contract and will do your absolute best to fulfill it. A digital handshake could even give instructions about how to accomplish the deal. Download Free PDF. The social media marketing book. Prentice Hall The Digital Handshake: Paul Chaney von. Univ Pr Thrive in a Digital Age Not for Free: Making.

Handshake is an excellent resource to ensure remote engagement between your career center, employers, and students.

*Update* Check out our new blog post Handshake COVID-19 Higher Ed Recruitment Trends, as well as our PDF version here!

We've put together a guide below to help you maximize the tools available to you, and we also have recordings of our maximizing remote engagement and video conference/meeting basics webinars and guides attached to this article. Click one of the topics to jump to a specific section in this article:

  • Events
    • Learn how to update existing events with a virtual meeting link, update room locations, check-in students, and help students search for virtual events.
  • Fairs
    • Learn about moving fairs to a virtual event setting.
  • Appointments
    • Setup a robust remote appointment experience for students.
  • Interviews
    • Update your rooms with a recurring virtual meeting link and review employer tips.
  • Jobs
    • Explore two different workflows to help students locate remote opportunities in Handshake.
  • Additional Resources
    • See the attachments at the bottom of this page for a downloadable copy of Handshake's recommended email to send to students about virtual engagement, recordings of webinars on implementing virtual meeting links, and more.

Follow Handshake best practices for boosting engagement online:

  • Remind students the vast majority of engagement with employers occurs online already, so it’s smart to follow employers they are interested in to stay updated on any job or event activity.
  • Prompt students to fill out their profile to increase their chances of being found. 80% of students who fill out the following three areas of their profile receive a message from an employer: location preferences, job role preferences, and job type preferences. Share this blog post with students to spread this message.

Encourage students to read Reviews and connect via Peer Messaging to supplement in-person alumni panels, career treks, and employer meetups they might be missing. Students can read over 100,000+ reviews by peers to learn more about what it’s like to intern or work at specific companies and use Peer Messaging to conduct virtual or phone informational interviews with current students and alumni. Here’s another blog post you can share with students about the benefits of these features.


Host career events online: It’s likely that your most pressing concern is around upcoming events. Employers are also shifting towards virtual events as they seek to build connections with students. To help facilitate, consider:

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  • If you are hosting the event, use the new 'virtual session' event type when creating it. This event type includes a URL field (instead of the standard location field) where you can include a clickable meeting link for students. If you need to update an existing event and are unable to switch the event type, update the building, room, or location field of the event to a permanent virtual meeting link. Please note: If this is the case, the link will need to be copied and pasted into the browser URL field by students.
  • If an event is employer-hosted, ask them to create a new virtual event (once a student has RSVP’ed for an event, it is locked, so it’s best to start fresh) and include links to video conferencing in their description fields. This same advice on using links to video conferencing applies to all additional upcoming events.

Send students an email update to increase awareness of these changes and encourage participation with the template at the bottom of this page.

Update event location and description with a virtual meeting link.

Note: Only events configured as a 'virtual session' will be clickable. All other links will need to be copied and pasted into the browser URL field.

For employer events, employers can edit and add the link. For career services led events, career services should add the link directly.

The event location will display beneath the event title and date for students, as seen below:

For school hosted events, check in students manually while reviewing the list of virtual attendees.

If employer hosted, have the employer set the event to virtual.

Employer can reference How to Request an Event for more information. If they'd like to followup with students after the event, employers can reference Accessing and Messaging Event RSVPs for more information.

Educate students on how to search for virtual events

Use this link to share virtual event search with students.


Handshake is releasing a virtual fairs feature in late-July. Read more on this new feature here!

If you’ve had to cancel a career fair: Consider how best to achieve similar outcomes through virtual engagement and information distribution.

  • Instead of hosting a virtual fair, shift to a series of individual virtual events. You could even encourage employers to host these events during the same time as the previous event, so students could click into each to simulate the fair experience.
  • Before you cancel your career fair registrations, send students the list of registered employers, so they can review and follow any that are relevant; once they follow an employer they’ll be notified about any new events.

If you need to issue a refund, please refer to this help article and reach out to Support here for further assistance.

We recommend that you shift to an individual employer event, and encourage employers to schedule it at the same time as your previous fair.

Bulk email registered employers to educate them about virtual event options. You can include this Help Center article, How to Request an Event, to help them create a virtual event.

Cancel the career fair registrations. We recommend to wait to cancel career fair registrations until students have had time to scan the registrant list.

Let the Handshake Support team know if you would like assistance cancelling in bulk.

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Refunds should be processed in your external payment system. In order to issue the refund, you will need to follow the applicable process per your payment provider/payment method (TouchNet, CASHNet or Stripe). Refer to Refund a Registration for more details.

Bulk email students to inform them of virtual events.

Recommend that students favorite employers they are interested in. Students will be notified when favorite employers post an event or a job.

Recommend that students check out jobs linked on fair registrations.


Bring appointments online: It’s likely you’re also thinking about appointments and how to shift these online without losing student engagement. To this end, consider some of the following tips:

  • Create or update office locations of each staff member hosting appointments and career services staff accounts with a video meeting link. Links are now clickable in the appointment, as of 3/23/20!!
  • Create or update appointment mediums to add a video or phone call and update appointment blocks to only support virtual options.
  • Note: if you update location and medium, you should not need to update any of your appointment types.
  • For more in-depth information on setting up virtual drop-in appointments, refer to Best Practices: Managing Virtual Drop-In Appointments.

Same as above, leverage this email template to encourage students to participate in virtual events.

Create or update office locations for each staff member hosting appointments.

Note: You can create a password in order to sign in to the Zoom room you use, and you can use Zoom's waiting room feature. Click here for more information, or you can reach out to Zoom. We do recommend testing this out first from the student view to confirm it's working as you'd like!

Update office location on career services staff accounts.

By selecting “Jade’s Office,” the virtual link will show up for the student once they choose their appointment.

Note: Only the 'Title' of the office location will appear in the appointment confirmation email. If you'd like the link to appear as well, consider adding the link to the office location title!

Create or update appointment mediums to add video or phone call.

Update appointment blocks to only support virtual options.

View updated appointments for students. Note the clickable link directly below the office location name!

Add phone number collection to pre-appointment survey.

For additional information, refer to Best Practices: Offering In Person and Virtual Appointments!


Update rooms with virtual locations to update all events using the same room.

Note: this needs to be a recurring meeting link in order to work consistently.

Once rooms have been updated, employers and students will see the clickable link:

Employers can update the name of the interview schedule to indicate it's hosted virtually.

Next, update Interview Description with the virtual URL for students.

Note: Use a video interview platform or digital meeting software for virtual interviews.

Finally, message all interview candidates directing them to check the Description for virtual URL.


There are two methods for helping students identify remote opportunities within Handshake: a keyword search, and using your school's labelling system to identify remote jobs.

Keyword search

The best way for students to search for remote opportunities is to use the keyword search box and type in the word 'remote'.

As a shortcut, here is the link for a 'remote' keyword job search that will load results. Simply click the link, sign into Handshake, and you will be immediately directed to the search results.

This search will pull back results that include the word 'remote' in the job title or description, as well as jobs that indicate remote workers are allowed.

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Label search

To use labels, you'll want to create a label within your school settings. Select 'Jobs' in the Used For dropdown, and set the type to 'Public'. Give it a recognizable name, at your discretion.

Note: Do not use a 'Normal' type label - these are not viewable by students!

When reviewing job postings, you can use the filter Remote Allowed, under the filter category Other, to identify job postings that employers have marked as 'allow remote workers'. Apply the label to the applicable job posting(s). You'll want to ensure that students are aware of this label and how to search for it. (The Remote Allowed filter is only viewable to career services staff, hence the label!)

To filter by labels, students will need to navigate to the job search page, then click on Filters and scroll to the bottom of that section. In the field for 'Labeled by Your School', they can click in the text box to see a list of all available labels, and click on the desired label name. Click 'See Jobs' in the lower right of that section to see all jobs with that label.

Additional questions? Reach out to Support here!

For tips on using virtual meeting platforms safely and efficiently, check out Virtual Meeting Best Practices & Resources.

A handshake is something that implies the conversion of negotiations into a deal, agreed upon by all parties involved. It is a gesture of trust. Many times, our body language conveys what our words don’t. At times, when you shake hands with someone and their grip is not tight enough, don’t you feel that the person may not really mean what he or she is saying? You may also feel that the person won’t fulfill the contract.

A ‘digital’ handshake also has the same features. It is a trust-building tool. It gives the person a belief that you care about the contract and will do your absolute best to fulfill it. A digital handshake could even give instructions about how to accomplish the deal. Specific to the Vacation Rental properties, a digital handshake can be effectively conveyed in the form of small videos. These help the customers enjoy an easy and convenient stay at the property and it can really help prospective guests choose your property over that of a competitor.

These include short videos with information on where to park the vehicle, where to collect the keys, whom to ask for the assistance of any kind, and so on. Typically, digital handshake videos are sent to clients a day before their arrival and at the time of their arrival. These brief videos may also contain information on how to use the appliances at the property. In that case, it is sent once the guests have made themselves comfortable at the property.


Importance of a Digital Handshake

Why is a digital handshake important? The answer is multifold and explained in the points below:

Provides information: The most obvious benefit of a digital handshake is that it provides the guest the important information related to their stay at the vacation rental. Such information might be too hard to convey over a phone call or an email. The customer might not read or forget some information, however, short videos sent at the right time gives the person the required information effectively when they most need it. Videos are also very convenient since they can be paused and restarted on demand.

Keeps you connected and builds trust: The customer might have doubts that when they arrive at the property, there might be no one to receive them or even that the property might not exist. There may be a fear of being scammed. The digital handshake video helps in averting such anxieties. It gives the customer the idea that you are awaiting their arrival and have kept the property ready. It gives them the reassurance they need.

Sets you apart, brings you accolades: Digital handshake becomes a unique aspect of the property. It shows that you care about your customer’s stay at the property. It keeps you ahead of the competition. If they are helpful enough, the client will give you good reviews and feedback. And as you already know, good reviews can convert into a higher number of bookings which is highly rewarding.

Higher recall value: The purpose of marketing is to make your target audience remember you. A video is much more effective in doing so. People might forget a written description, however, a video is multi-sensory and therefore, has higher recall value. The more your target audience remembers your property, the higher the chances of booking it again when needed.

How to create an effective Digital Handshake?

Now, as you know how important can a Digital handshake be, you must be wondering what it takes to create an effective digital handshake. You need to know what it should include when it should be conveyed, and what should be the medium of conveying it. So, let’s dig in.

Keep it personal: The video should be as personal as it can be. Avoid using flowery language. Give your customer the feeling that they are buying from another person and not from any automated robot. This brings a lot of faith to the renter because they’ll feel that the property owner understands their needs. If the guest has asked for an airport pick-up, make sure you include the information of the pick-up personnel in the first video you send them at arrival. This helps them in not getting misled and reaching the property safely. Reassure them that they are in safe hands. Every little bit counts. Your digital handshake should be warm, affectionate, and personal.

Brief, crisp & precise: Keep it as short as possible. Provide only important information. Making the video too long can cause the viewer to forget the important parts. They might have to review it multiple times which can be annoying. For example, if you want to convey where the customer can park a vehicle, instead of narrating the instructions, ad the link to a location pin. You can say something like,” Click on the pinned locations to finding out where to park your vehicle.” A video of as long as one minute can be highly informative if produced properly. While a video of 10 minutes might not solve the problem.

Further, your guest will be most likely going through such a digital handshake video on a cell phone or table. You will be sharing it via email or SMS, so keeping it short helps in limiting the file size. This eases the download process at the customer’s end. It increases the chance that the video will be watched. The purpose is not to increase the hassle of the customer, rather decreasing it, so keep this in mind.

Timeliness: Depending upon the content of the video, time the sharing of it precisely. If the video includes instructions for using the appliances, send it after a few hours following the guest’s arrival. Generally, you won’t want to send all of the videos together unless there are just a few. It might get annoying and will be too much information to register at one time. You should include your contact information for any further details so that if the guest has any questions, they’ll know what to do.

Making your guests go back to the videos: If a video contains any instructions related to using an appliance, you may leave a note in the kitchen near the appliance. This note will read, ”If you need instructions on using the grill, check out the video sent to you or find it on our website.” This is a way to remind the guest that they can find the instructions in email or SMS. Further, it also reminds a guest to go through the instructions before trying to use an appliance. So, it is in the mutual benefit of the guest and the property owner.

Proper Handshake Etiquette

Make them entertaining: Remember math class and how boring it used to be when the teacher would simply dish out numbers? The same math explained through real-life examples and through the use of visualizing techniques makes it much more interesting. Similar is the case with the digital handshake videos. If you make them only informative, the guest might be just fine with it. However, if you make it entertaining by using a few jokes or presenting it in an eye-catching manner, clients and prospects will get hooked. This will ensure better reviews and higher bookings.

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It’s also a marketing tool: Till now, we have the sense that digital handshake videos are only for those guests who have already made a booking. However, that is not true—these unique video’s should also be used as a marketing tool. You may want to send them to prospective guests. In this sense, you need to be clear about what kind of content the videos have and who should be your target audience. These videos could contain the property highlights or information about nearby attractions or even the fun things to do at the property while staying there.

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Now to decide to whom the videos should be sent. We live in a world of analytics so it is likely quite easy to find out who has viewed your property listing recently. This is the target group who would be interested in seeing your video.

Words of Caution: One potential drawback of these videos is that they might not provide enough detail and some guests might prefer having all the information in an electronic guidebook in PDF format. A PDF format allows the user to consume the information at their own pace and allows for easy reference back if something is missed. With videos, the guest might not know which video or which part might contain the information that they need. A guest might have to forward the video or search to find the desired portion. Further, detailed PDFs usually explain instructions for appliances in a more detailed way. The guest might refer to it line-by-line, while using the appliance, making the whole exercise much more effective.

Each channel of communication, therefore has its benefits and limitations. Further, each form has a specific purpose and likely will need to be supplemented with additional material. Your digital handshake videos might even include a mention of the PDF guidebooks at the end so that the guest will know where to find more information.

We hope you’ve enjoyed these tips on how to use a digital handshake video in drawing your guests’ and prospective guests’ attention. Remember, your marketing efforts should be precise and well-targeted. On top of that, they should be in keeping with the current times. If you want to stay relevant with the competition, be sure to be innovative and think two steps ahead of your competitors.