The e-book world has recently seen everything from Stephen King self-publishing a serial to Mary Higgens Clark's entire backlist going electronic.
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Now, Seth Godin, author of the best-selling Permission Marketing, is offering his new book online for free.
Unleashing the Idea Virus is available from Godin's website (PDF file). Next week it will be given away on Amazon.com, Barnesandnoble.com, AOL and Peanut Press.
This is the first New York Times business bestselling author to release a book in its entirety as a free e-book online.
The e-book, which will be featured as the cover story in the upcoming August issue of Fast Company, will also be available in a hardcover edition, available in September. Then it will be available for sale only at Amazon.com and Barnesandnoble.com.
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Unleashing the Idea Virus is being published by Godin's company, Do You Zoom Inc.
'The beauty of this system is that there is very little financial risk. Unlike traditional publishers who print 20,000 copies and run the risk of getting all of them returned, I'm only printing as many copies as we need,' said Godin, who first offered the book to his previous publisher, Simon & Schuster, before discovering that the company was unwilling to go along with his marketing ideas.
But what about the reward?
Godin expects that many people who read at least a portion of the book for free online will then purchase the hardcover. 'That is one of the ideas in the book so I'm putting my money where my mouth is and testing it out,' Godin said.
With the unlimited distribution channels available online and the ability for an e-book to be instantly and perfectly copied, Godin thinks there will be an abundance of free books online in the near future.
'My feeling is that e-books are going to be free,' he continued. 'There are just going to be too many of them. And when you look at the model, you realize e-books have more in common with Internet sites than with traditional books.'
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The concept that a writer will get paid for writing may soon be a thing of the past, Godin said. He predicts that corporations will begin sponsoring writers and financing both fiction and nonfiction in order to have content to offer.
'The Web is all about taking things to extremes: Don't just offer cheap e-mail, make it free. Don't just offer cheap music, make it free. I decided to push the limit and offer my book for free,' he said.
'The Internet does for entrepreneurs what radio did for records,' he added.
Godin was the founder of Yoyodyne, the first direct marketer on the Internet, which was acquired by Yahoo in 1998. Godin also served as vice president of direct marketing for Yahoo.
He cites his experience with his previous bestseller as teaching him an important marketing lesson. 'When we gave away a third of the book for free, more than 100,000 people asked for a sample,' he said.
'This led to an instant increase in sales, much to the surprise of my publisher. By going from giving away just a third to sharing the entire thing, I hope to show that digital media wants to be free, and that those who contribute their ideas – and throw up the fewest barriers – are the ones who benefit the most.'
Meanwhile, Bookface.com and St. Martin's Press are now allowing online users to read content directly on the Internet at www.Bookface.com.
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Among the books available for unlimited free browsing are The Hades Factor, by Robert Ludlum and Gayle Lynds; The Year's Best Science Fiction: 17th Annual Collection, edited by Gardner Dozois; Four to Score, by Janet Evanovich; and JonBenet: Inside the Murder Investigation, by Steve Thomas with Don Davis.
Bookface's streaming text technology allows online users to read books directly from their browsers, for free and with no special software or hardware.
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Last year, science fiction writer Douglas Clegg gave away his novel, Naomi, free via e-mailed installments. Clegg said the advance interest and readership helped the hardcover and paperback rights to sell for more than he'd gotten for a novel in years.
'E-books are definitely allowing print novelists to increase income while creating a greater demand for our books in print,' Clegg said.